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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Holidays
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Margaret Cousins"Appreciation can change a day, even change a life. Your willingness to put it into words is all that is necessary."

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As Seen In

Gossip Girl - Bonfire of the Vanity
Nov 11, 2008
Gossip Girl - Bonfire of the Vanity
Alex Woo with the cast of Gossip Girls
Nov 06, 2008
Lucky Shops with Gossip Girls
Marie Claire – The Look
Nov 01, 2008
Marie Claire – The Look
InStore Gets Alternative
Nov 01, 2008
InStore Gets Alternative
Daily Candy - Lucky Charm
Oct 21, 2008
Daily Candy - Lucky Charm
Samantha Who? Season Two
Oct 14, 2008
Samantha Who? Season Two
People - Think Pink
Oct 13, 2008
People - Think Pink
Good Morning America: Diane Sawyer
Oct 07, 2008
Good Morning America: Diane Sawyer
NY Daily News - We're in the pink and lovin' it...
Oct 02, 2008
NY Daily News - We're in the pink and lovin' it...
Elle - The It List
Oct 01, 2008
Elle - The It List
InStyle Stars Who Give Back
Oct 01, 2008
InStyle Stars Who Give Back
InTouch – What the Stars Are...
Sep 22, 2008
InTouch – What the Stars Are...
Watching The Women
Sep 12, 2008
Watching The Women
Gossip Girl Actress Leighton Meester wearing Alex Woo Custom Double Little Letters for Blair Waldorf
2 comments ·Sep 08, 2008
Gossip Girl – Never Been Marcused
Stand Up To Cancer - Christina Applegate
Sep 05, 2008
Stand Up To Cancer - Christina Applegate
Star Magazine – Christina Applegate
Sep 01, 2008
Star Magazine – Christina Applegate
Real Simple - Gray Matters
Sep 01, 2008
Real Simple - Gray Matters
The Sophisticate in Essence
Sep 01, 2008
The Sophisticate in Essence
Leighton Meester in Lucky Magazine and her Alex Woo Little Letter L
Aug 25, 2008
Lucky Likes it Leighton Meester's Way
Good Morning America - Christina Applegate
Aug 19, 2008
Good Morning America - Christina Applegate
Miley Cyrus on GMA and MTV
Jul 18, 2008
Miley Cyrus on GMA and MTV
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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