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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Alex Woo with the cast of Gossip Girls
Nov 06, 2008
Lucky Shops with Gossip Girls
Marie Claire – The Look
Nov 01, 2008
Marie Claire – The Look
InStore Gets Alternative
Nov 01, 2008
InStore Gets Alternative
Daily Candy - Lucky Charm
Oct 21, 2008
Daily Candy - Lucky Charm
Samantha Who? Season Two
Oct 14, 2008
Samantha Who? Season Two
People - Think Pink
Oct 13, 2008
People - Think Pink
Good Morning America: Diane Sawyer
Oct 07, 2008
Good Morning America: Diane Sawyer
NY Daily News - We're in the pink and lovin' it...
Oct 02, 2008
NY Daily News - We're in the pink and lovin' it...
Elle - The It List
Oct 01, 2008
Elle - The It List
InStyle Stars Who Give Back
Oct 01, 2008
InStyle Stars Who Give Back
InTouch – What the Stars Are...
Sep 22, 2008
InTouch – What the Stars Are...
Watching The Women
Sep 12, 2008
Watching The Women
Gossip Girl Actress Leighton Meester wearing Alex Woo Custom Double Little Letters for Blair Waldorf
2 comments ·Sep 08, 2008
Gossip Girl – Never Been Marcused
Stand Up To Cancer - Christina Applegate
Sep 05, 2008
Stand Up To Cancer - Christina Applegate
Star Magazine – Christina Applegate
Sep 01, 2008
Star Magazine – Christina Applegate
Real Simple - Gray Matters
Sep 01, 2008
Real Simple - Gray Matters
The Sophisticate in Essence
Sep 01, 2008
The Sophisticate in Essence
Leighton Meester in Lucky Magazine and her Alex Woo Little Letter L
Aug 25, 2008
Lucky Likes it Leighton Meester's Way
Good Morning America - Christina Applegate
Aug 19, 2008
Good Morning America - Christina Applegate
Miley Cyrus on GMA and MTV
Jul 18, 2008
Miley Cyrus on GMA and MTV
People - Christina Applegate
Jul 12, 2008
People - Christina Applegate
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In