ABOUT ALEX WOO JEWELRY
Alex Woo Jewelry is a New York–based fine jewelry brand celebrated for its iconic charm necklaces and meaningful symbolic designs.
For more than 26 years, the brand has been known for creating some of the world’s most beloved charm necklaces. Founded by designer Alex Woo in New York, the collection transforms universal symbols into meaningful fine jewelry that celebrates individuality, optimism, and everyday joy.
Each sculptural charm is crafted in sterling silver, solid 14k gold, and diamonds, and proudly made in New York using high quality, eco friendly materials. With more than a thousand distinctive designs, the collection invites people everywhere to celebrate their stories and Charm the World™.
THE MEANING OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to celebrate individuality, optimism, and everyday joy.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make your life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of symbolic jewelry.
Gifts for Love
xoxo
Gifts for LNY
Success Comes Galloping
Gifts for Dog Lovers
Live. Laugh. Bark.
Gifts for MLB Fans
Play Ball!Letters & Numbers
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International Women’s Day
Our Mini Girl charm is a simple symbol of possibility. A reminder that every girl carries within her the power to dream, to lead, and to shape the future.
As Gloria Steinem so beautifully said: “Don’t think about making women fit the world. Think about making the world fit women.”
Here’s to the women who inspire change, lift others up, and continue to Charm the World.
Happy International Women’s Day.
