Alex Woo Jewelry

Alex Woo Jewelry is a New York–based fine jewelry brand celebrated for its iconic charm necklaces and meaningful symbolic designs.

For more than 26 years, the brand has been known for creating some of the world’s most beloved charm necklaces. Founded by designer Alex Woo in New York, the collection transforms universal symbols into meaningful fine jewelry that celebrates individuality, optimism, and everyday joy.

Each sculptural charm is crafted in sterling silver or solid 14k gold, with select designs featuring diamond accents, and proudly made in New York using high quality, eco friendly materials and expert craftsmanship. With more than a thousand distinctive designs, the collection invites people everywhere to celebrate their stories and Charm the World™.