OUR HERITAGE, SINCE 2001
Alex Woo pioneered personalization in fine jewelry, long before it became a trend.
What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.
Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.
Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.
Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™
THE ABCs OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck, or a letter that makes it uniquely yours. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.
Gifts for Fall
Autumn Favorites
Gifts for Love
Everyday Reminders
Gifts for Dog Lovers
Forever Faithful
Gifts for MLB Fans
Game Day, Every Day
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Paris, Always in Our Hearts
From its graceful silhouette to the city it watches over, the Eiffel Tower has long stood as a symbol of love, possibility, and the timeless spirit of Paris.
As the city faces a difficult moment, our thoughts are with the people of France and everyone affected by the unrest. Even in uncertain times, the City of Light reminds us of the importance of compassion, unity, and hope.
At Alex Woo, we believe that the world's most meaningful icons carry stories far beyond their beauty. Our Eiffel Tower charm celebrates not only an extraordinary landmark, but also the resilience and spirit of a city that continues to inspire the world.
With love and hope for Paris.
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