where flowers bloom
so does hope

SHOP NOW

Our Little Icons™ stand for your stories – who you are, what you've done, where you've been – with an infinite number of meanings for each design. All lovingly made in New York, Alex Woo creates treasures that reflect life through design. 

Wherever life takes you, your story begins here...

newest arrivals

View all
Sterling Silver Mini X Mama with Mini Additions™ Heart
Sterling Silver Mini X Mama with Mini Additions™ Heart
from $ 268.00 USD
Mini Additions™ Baby Cluster Necklace
Mini Additions™ Baby Cluster Necklace
from $ 198.00 USD
Activist Bone with Mini Additions™ Paw
Activist Bone with Mini Additions™ Paw
from $ 298.00 USD
Princess Lock with Mini Additions™ Key
Princess Lock with Mini Additions™ Key
from $ 298.00 USD
Mini X Moon and Mini Additions™ Star Cluster Necklace
Mini X Moon and Mini Additions™ Star Cluster Necklace
from $ 168.00 USD
View all
130 products

Most Popular

View all
Activist Paw
Activist Paw
from $ 158.00 USD
Letter A
Letter A
from $ 128.00 USD
Special Edition Seasons Sunflower
Special Edition Seasons Sunflower
from $ 158.00 USD
Mini Additions™ Heart
Mini Additions™ Heart
from $ 48.00 USD
Autograph Letter J
Autograph Letter J
from $ 98.00 USD
View all
59 products