valentine's day
gift guide

Most Popular

Shop all

what people are saying

Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".

The Alex Woo collection is versatile enough to fit every woman's interests.

Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo -- the "BW" is for character Blair Waldorf's initials -- so she snagged an "L" for herself! 

I have gotten 2 necklaces as gifts and love them both so much! The great styling and the options on chain lengths and add-ons you have are so wonderful. I am eyeing a few more!


Eye-catching Election-themed accessories that are perfect for the polls and beyond...

Riverdale is almost always style goals, and the show has featured some adorable Alex Woo jewelry.

I really love my necklace and it was fantastic that it could be customized to reflect our uniqueness. No necklace is the same. Beautiful craftsmanship. It was a nice touch that Alex Woo the designer sent a handwritten note.

That just doesn't happen anymore.


Show the world who you are with jewelry trends that are too good to get over.

Rosario Dawson and Mira Sorvino have been spotted wearing this "Vote" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!

build your own