new at alex woo

Stay Golden all Summer Long

with luxurious high-polished 18K yellow gold

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Our Little Icons™ stand for your stories – who you are, what you've done, where you've been – with an infinite number of meanings for each design. All lovingly made in New York, Alex Woo creates treasures that reflect life through design. 

Wherever life takes you, your story begins here...

new collaboration

alex woo x sugarfina

introducing a gourmet collaboration celebrating sweetness and style...

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