OUR HERITAGE, SINCE 2001
Alex Woo pioneered personalization in fine jewelry, long before it became a trend.
What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.
Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.
Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.
Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™
THE ABCs OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck, or a letter that makes it uniquely yours. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.
Gifts for Summer
Get Ready to Shine
Gifts for Love
Find their Favorite
Gifts for Dog Lovers
Forever Faithful
Gifts for MLB Fans
Game Day, Every DayLetters & Numbers
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A New York Classic
But for us, the apple carries another meaning close to home: New York.
Our Little Apple brings the two stories together in one distinctly New York icon. Sculpted with softly rounded lines and a delicate leaf, it’s a playful tribute to back-to-school traditions and the Big Apple we call home.
Designed and hand-finished in New York, it’s a little reminder to keep learning, keep growing, and always stay curious, wherever the new season takes you.
A fresh start. A New York state of mind.
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