Alex Woo Jewelry

The Compass

Direction · Purpose · Guidance

OUR HERITAGE, SINCE 2001

Alex Woo pioneered personalization in fine jewelry, long before it became a trend.

What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.

Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.

Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.

Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™

THE ABCs OF LITTLE ICONS™

For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck, or a letter that makes it uniquely yours. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.

Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.

Explore the Meaning →