OUR HERITAGE, SINCE 2001
Alex Woo pioneered personalization in fine jewelry, long before it became a trend.
What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.
Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.
Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.
Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™
THE MEANING OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.
Gifts for Summer
Get Ready to Shine
Gifts for Graduates
Celebrate Their Next Chapter
Gifts for Dog Lovers
Forever Faithful
Gifts for MLB Fans
Game Day, Every DayLetters & Numbers
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Happy National Shih Tzu Day!
Today we celebrate the Shih Tzu, a breed cherished for its affectionate heart, playful spirit, and unwavering devotion. Originally bred as treasured companions, Shih Tzus have spent centuries reminding us that the greatest luxury is unconditional love.
Our sculptural Shih Tzu charm captures the breed's unmistakable silhouette, flowing coat, and expressive face in solid precious metal. Whether it honors a beloved companion, celebrates a lifelong love of dogs, or remembers a furry friend who left paw prints on your heart, it's a keepsake designed to be treasured every day.
At Alex Woo, we believe every icon tells a story. Our Shih Tzu charm celebrates one beloved breed while honoring the extraordinary bond shared by dog lovers everywhere.
Happy National Shih Tzu Day to all the loyal companions and the people lucky enough to love them.
