quality
The Art of the Charm
Hand finished to order in our New York City studio, every charm carries its own distinct character. Designed with intention and crafted with care, each piece is made in solid sterling silver or 14k gold, the true strength behind the shine.
We use sustainable, ethically sourced precious materials and full cut, high quality diamonds, ensuring every charm is created with artistry, purpose, and heart from the first sketch to the final polish.
From sculpting the original form to the final hand finishing, every detail is carefully considered, reflecting the design philosophy and craftsmanship that have defined Alex Woo jewelry for more than two decades.
The Charm Sizes
LITTLE ICONS™
Our signature collection of solid, three dimensional charms crafted in sterling silver or gold, each defined by a signature polished beveled edge. Designed to feel substantial yet elegant, every piece glides effortlessly on a faceted diamond cut ball chain with a secure lobster clasp.
MINI X
Bold by design, MINI X charms are sold separately and offer a slightly larger, more expressive interpretation of our beloved Mini Additions™. Perfect for making a statement or layering with your favorites.
MINI ADDITIONS™
Thoughtfully crafted and sold individually, MINI ADDITIONS™ are the finishing touches that make your necklace uniquely personal. Whether paired with Little Icons™ or clustered together, they help tell your story, one charm at a time.
Craftsmanship
Every Alex Woo piece reflects a commitment to craftsmanship, sustainability, and enduring quality. From the eco friendly premium materials we select to the meticulous hand finishing of each design, our jewelry reflects a tradition of excellence shaped by years of artisanal experience.
As a proud member of Jewelers of America, we uphold the highest standards of ethics and professionalism in the industry. This commitment to quality has earned Alex Woo lasting recognition among fashion editors, stylists, celebrities, tastemakers, and industry insiders.
From our New York studio to jewelry lovers around the world, this dedication continues to shape every Alex Woo design.
what insiders are saying
Show the world who you are with jewelry trends that are too good to get over.
If you ever spotted a celeb wearing an initial necklace or a delicate star or heart pendant, chances are it's designed by Alex Woo (her Hollywood fan club is massive).
Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!
Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".
The Alex Woo collection is versatile enough to fit every woman's interests.
Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo – the "BW" is for character Blair Waldorf's initials – so she snagged an "L" for herself!
