Budweiser’s purpose has always been to create a future with more cheers — rooted in a rich heritage of celebration, resilience, and connection. At Alex Woo, we are proud to collaborate with this iconic brand to reimagine its most beloved symbols as timeless charms. From the strength of the world-famous Budweiser Clydesdales to the pride behind its legendary eagle and classic logos, this collection captures the spirit of a brand that continues to inspire, unite, and endure — with charm.
MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.
Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.
LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.
