As a New York brand, we were proud to have collaborated and been featured in the original Gossip Girl about privileged teens living on the Upper East Side of New York. Alex Woo jewelry was worn frequently both on and off screen by leading Leighton Meester, Taylor Momsen, Jessica Szohr and many others to contribute to the engaging storyline.

Designed to capture the timeless story and unforgettable score of Broadway’s longest-running production, this was the first collection of its kind to enchant the world of Broadway with fine jewelry. Dedicated to Alex Woo and her love for New York City, she loved Phantom of the Opera and the designs were used to help relaunch Broadway post Covid-19.

We launched the Autograph Letters with luxury beauty brand, Smith & Cult. Ten years after the original Little Letters collection, these charms feature cursive letters and comes in five colors to match the Smith & Cult nail lacquers. Design nominated by the Accessories Council in 2019 for the Design Excellence Award.

We collaborated with the iconic Keith Haring Foundation to launch our first unisex collection - Alex Woo x Keith Haring. The collection features 3 of Keith's signature symbols spreading the message of peace, love, equality and compassion for all through art and jewelry. 

Like us, you're probably obsessed with all things Moana. We were happy to collaborate with Disney on the 2016 release and design a few super cute items for the premiere. A limited edition collectible, we also adorned star Auli'i Cravalho with a special sea shell!

Alex Woo designs the signature Carrie Bradshaw "c" necklace for a young Carrie on "The Carrie Diaries". The gold necklace is known as the precursor to the iconic nameplate necklace worn on Sex and the City and was in every episode.

"Alex Woo created this design to benefit the Jane Goodall Institute and its mission to improve the world for all living things. We are extremely grateful for her support." - Jane Goodall

Launched on Earth Day 2012 in honor of Disneynature’s True-Life Adventure “Chimpanzee.”

“It was such a treat partnering with Alex to transform our favorite candies into this sweet and stylish jewelry collection.” Rosie O’Neill

Collaboration between the two teams was heralded in 2020 to celebrate life’s sweetest moments!

We collaborated with Anheuser-Busch to design a capsule collection for Budweiser. Budweiser's purpose has always been to create a future with more cheers. At Alex Woo, we have been fortunate to partner with them to dream up new ways to meet life's moments and build a future that everyone can celebrate, and everyone can share. From the world-famous Budweiser Clydesdales to their iconic logos,

"Look at how cute this necklace is. I love it. I love it. I love it!" - Giada De Laurentiis

In 2018, we collaborated with Italian chef, cookbook author, restauranteur and Food Network television personality Giada on a special mini lemon wedge necklace and followed this up the next year with a delicate "ciao" necklace for her line Giadzy.

To increase awareness of the plight of the honey bees, Alex Woo and Häagen-Dazs co-hosted an exclusive cocktail event for fashion, food and lifestyle editors at New York City’s luxe Henri Bendel’s department store on October 21, 2009.  Renowned Chef, David Guas, who's also a bee enthusiast and the star of the Emmy-nominated PBS documentary Chefs A' Field prepared all of the delicious “bee-friendly” hors d’eourves.

Partners with Major League Baseball to launch an officially licensed fine jewelry collection inspired by all 30 MLB teams. The collection became favorites to celebrities including Kate Upton, Emily Ratajkowski, Jamie Chung and many other baseball fans and became a new one to show one's passion for their favorite teams.

 “The collection is playful, and I think Nemo and Dory have touched the hearts of people all over the world for many years." - Alex Woo

These new Pixar-inspired designs were familiar to moms everywhere as this sequel was the most anticipated movie of the summer 2016. Remembering to “just keep swimming” helps us take steps forward and persevere.

"I was born a preemie and take great pride in working with an organization that helps save the lives of babies across the nation. It's my hope that I can raise awareness with Alex Woo and March of Dimes so others will join to fight for preemies and improve the health of all babies." - Ally Brooke Fifth Harmony singer and March of Dimes Celebrity Ambassador.

When Disney-Pixar launched the extraordinary adventure about a boy who dreamed of becoming a great musician and embarking on a journey to uncover the mysteries behind his ancestor's stories and traditions Alex Woo Jewelry was chosen for the launch. Matching the vibrant tale of family, fun and adventure we created new charms bursting with life and color to match the film.

In celebration of Disneynature’s new film “African Cats” and the 50th anniversary of the African Wildlife Foundation (AWF), Alex Woo designed a special pendant that captures the true love and beauty of the majestic kings of the savanna. Inspired by an epic story, the 2011 Earth Day design featured a baby cub and its mother to spotlight the enduring relationships between a mother and her young.

Alex Woo partnered with global leader in play Hasbro to launch a fine jewelry collection inspired by the fantastical world of My Little Pony. Designed with the love and magic of the iconic ponies at its heart, the collection celebrates the 40-year heritage of the brand, from 1983 classics to everlasting favorites. Just as every pony has their special sparkle and “cutie mark,” every woman has the opportunity to make their mark and celebrate their individuality with this collectable iconic collection.

When everyone’s favorite family of superheroes in “Incredibles 2” returned, Alex Woo jewelry joined the launch line up. Designing a line of super-hero jewelry to inspire women who needed to navigate the day-to-day heroics of “normal” life. While the film was ostensibly a superhero story, at its heart we saw it about family and especially about parenting as children go through all the changes of growing up.

Only a few years after Alex Woo jewelry was founded, on September 20, 2007, Alex Woo joined artists and friends of the VH1 Save The Music Foundation for the Foundation’s 10th Anniversary Gala. It was the start of a number of collaborations with VH1 as Alex Woo supported Save The Music vision to restore public school instrumental music programs, and to raising public awareness about the important benefits of music education. 

In 2019, we were proud to collaborate with Disneynature for their all-new feature film “Penguins.” A coming-of-age story about an Adélie penguin named Steve who joins millions of fellow males in the icy Antarctic on a quest to find a life partner and start a family. With the Wildlife Conservation Network, Alex Woo helped build awareness for penguins and the beautiful cinematography captured in the film.

In 2008, 2012 and 2016, Alex Woo joined Stand Up to Cancer to design pendants and attend the star-studded charity event. From the Entertainment Industry Foundation, Stand Up To Cancer (SU2C) funds and develops the newest and most promising cancer treatments to help patients today through online and televised efforts.

Stars Christina Applegate, Chelsea Handler, Paris Belec and others were adorned with Alex Woo jewelry.