our promise
charm the world™
At Alex Woo, our jewelry embodies a spirit of optimism and positivity, an infectious charisma that's been part of our DNA since day one.
Charm The World™ is our unique affirmation, reminding us all that with love, courage, and confidence, we can create a better future together. Join us in spreading positivity and charm, one beautiful piece at a time.
Made in New York
At Alex Woo, we’re driven by a deep passion for timeless design, sustainable craftsmanship, and empowering local talent through responsible business practices.
Proudly based in New York and Made in New York certified, our collections are inspired by the city’s vibrant diversity and creative energy. Every piece is hand-finished in our studio using 100% eco-friendly precious metals sourced from American refineries, along with conflict-free diamonds. By keeping our production local, we uphold the highest standards of quality while nurturing a culture rooted in integrity, sustainability, and community.
how you woo
Everyone sees the world through their own lens — shaped by perspective, personality, and the stories they carry. Often, it's not just one story, but many — each revealing a different facet of who they are.
At Alex Woo, we celebrate individuality, optimism, confidence, and love. Our designs are rooted in these values, inviting you to express your own journey and mark the moments that matter most.
Whether you mix metals, layer chains, or pair your Little Icons™ with Mini Additions™, every piece is designed to be interpreted — and to begin a story that’s uniquely yours.
what insiders are saying
Show the world who you are with jewelry trends that are too good to get over.
Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo – the "BW" is for character Blair Waldorf's initials – so she snagged an "L" for herself!
Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".
Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!
The Alex Woo collection is versatile enough to fit every woman's interests.
