our promise
charm the world™
At Alex Woo, our jewelry reflects a spirit of optimism, joy, and possibility. That sense of positivity has been part of our DNA from the very beginning.
Charm The World™ is our guiding affirmation and a reminder that small acts of beauty and kindness can make a meaningful difference. With love, courage, and confidence, each of us has the power to shape a brighter future.
Together, we can spread positivity and charm the world, one beautiful piece at a time.
Made in New York
Guided by a deep commitment to timeless design, sustainable craftsmanship, and responsible business practices, Alex Woo proudly supports local artistry and skilled makers.
Based in New York and Made in New York certified, our collections are inspired by the city’s vibrant diversity and creative spirit. Each piece is carefully hand-finished in our studio using 100% eco-friendly precious metals sourced from American refineries, along with conflict-free diamonds.
By keeping our production local, we uphold the highest standards of quality while fostering a culture rooted in integrity, sustainability, and community.
How You Woo
Everyone sees the world through their own lens, shaped by perspective, personality, and the stories they carry. Often, it is not just one story but many, each revealing a different facet of who they are.
At Alex Woo, we celebrate individuality, optimism, confidence, and love. These values are at the heart of every design, inviting you to express your journey and mark the moments that matter most.
Whether you mix metals, layer chains, or pair your Little Icons™ with Mini Additions™, each piece is designed to be interpreted and worn in your own way, beginning a story that is uniquely yours.
what insiders are saying
Show the world who you are with jewelry trends that are too good to get over.
Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo – the "BW" is for character Blair Waldorf's initials – so she snagged an "L" for herself!
Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".
Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!
The Alex Woo collection is versatile enough to fit every woman's interests.
