Privacy Policy

At Alex Woo, Inc., your trust is the heart of everything we do. Whether you are exploring our designs, joining our community, or treating yourself or someone you love, we want you to feel safe, supported, and confident. This short overview shares, in simple and friendly terms, how we protect the information you share with us.

We collect only what we need to serve you better — like your contact details, shipping information, and the charms you love. We use this information to fulfill your orders, personalize your experience, communicate with you (only when you want us to), and keep our website secure and easy to use.

Your privacy is a responsibility we take seriously. We use trusted technologies, encrypted checkout, and strict security practices to safeguard your information. And while we work with reputable partners — such as payment processors, shipping carriers, and customer-support tools — we never sell your personal information.

You’re always in control. You can update your account details, unsubscribe from emails, or request that we delete your information. If you live in the EU or UK, you also have additional privacy rights that we fully support.

For additional clarity and detail, the full Privacy Policy below explains exactly how we collect, use, share, and protect your information. We encourage you to read it if you’d like a more complete understanding of our practices.

If you ever have questions, please reach out anytime at privacy@alexwoo.com. We’re here to help.


Privacy Policy
Last Updated: December 2025

1. Overview

Alex Woo, Inc. (“Alex Woo,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit alexwoo.com or interact with our services, including purchasing products, subscribing to communications, or engaging with our marketing and social channels (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

2. Information we collect

A. Information You Provide

We collect personal information you voluntarily share with us, including:

  • Contact details (name, shipping/billing address, phone number, email)

  • Account information (password, preferences)

  • Order and payment information (payment card numbers are processed by secure third-party processors)

  • Birthdate and gifting information (if voluntarily provided)

  • Communications you send to us (customer support, email, chat)

B. Information Collected Automatically

When you visit our site, we automatically collect:

  • Device information (IP address, browser type, operating system)

  • Usage data (pages viewed, time spent, referring URLs)

  • Cookies, pixels, and similar technologies

  • Location information (if enabled on your device)

C. Information from Third Parties

We may receive information from:

  • Payment processors

  • Shipping carriers

  • Analytics and marketing partners

  • Social media platforms

  • Fraud-prevention services

3. How we use your information:

We use personal information to:

  • Process and fulfill orders

  • Manage your account and customer service requests

  • Personalize your shopping experience

  • Improve our website and product offerings

  • Send marketing emails or SMS (with opt-out available at any time)

  • Detect and prevent fraud or security incidents

  • Comply with legal obligations

Legal bases for EU/EEA processing include:

  • Contract necessity (order fulfillment, account services)

  • Consent (email marketing, non-essential cookies, SMS)

  • Legitimate interests (analytics, fraud prevention, website optimization)

  • Legal obligations (tax, regulatory compliance)

4. Cookies & Tracking Technologies

We use cookies, pixels, and similar tools to provide and improve our Services.
Cookies may be:

  • Essential: required for checkout, security, account login

  • Analytics: to understand website performance

  • Marketing: personalized advertising, retargeting

For UK/EU/EEA users, non-essential cookies are used only with your consent.
You may adjust cookie preferences at any time through your browser or a cookie-settings banner on our website.

5. How We Share Your Information

We share personal information with trusted third parties who help operate our Services. These include:

A. Service Providers

  • Payment processors

  • Shipping and logistics companies

  • Customer-support platforms

  • Email and SMS marketing partners

  • Data analytics providers

  • Web hosting services

  • Fraud-detection and security providers

They are authorized to process your data only as necessary to perform services for us. We do not sell personal information. We share it only with trusted partners who process data on our behalf or help us deliver our Services.

B. Legal Requirements & Protection

We may disclose your information to:

  • Comply with laws, court orders, or government requests

  • Protect the rights, property, or safety of our customers or the public

  • Prevent, investigate, or address fraud, security incidents, or misuse

C. Business Transfers

If we undergo a merger, acquisition, restructuring, or asset sale, your information may be transferred as part of that transaction.

We will never sell your personal information.

6. International Data Transfers

If you are located outside the United States, please note that we may transfer your information to the U.S. or other countries that may not offer the same data-protection laws as your home region.

When transferring EU/EEA or UK data, we use Standard Contractual Clauses (SCCs) or other lawful safeguards to protect your information.

7. Data Retention

We retain personal information for as long as necessary to:

  • Complete transactions

  • Maintain your account

  • Fulfill legal, accounting, and audit requirements

Inactive accounts and related data may be retained for a limited period (typically up to 7 years) to meet legal obligations and maintain backup integrity, after which they are securely deleted.

If you request deletion of your data, we will honor your request unless legal retention obligations apply.

8. Security Practices

We implement industry-standard safeguards, including:

  • TLS encryption

  • Secure payment processing

  • Limited access controls

  • Routine monitoring for vulnerabilities

No security method is 100% perfect, but we continuously work to protect your information.

9. Data Breach Notification

If we experience a breach that compromises your personal information, we will notify affected users and any applicable regulatory authorities in accordance with legal requirements, including GDPR’s 72-hour notification rule where applicable.

10. Your Privacy Rights

A. For All Users

You may:

  • Opt out of marketing communications

  • Update or correct your information

  • Request deletion of your personal data

  • Disable cookies through browser settings

B. For EU/EEA & UK Residents

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request erasure (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

To submit a privacy request (such as accessing or deleting your data), please email us at privacy@alexwoo.com with the subject line “Privacy Request.” We may request identity verification before fulfilling requests.

11. Children’s Privacy

Our Services are intended for individuals 13 years or older. We do not knowingly collect information from children under 13 (or under the age required by local law). We do not knowingly collect personal information from children.

If we learn that a child has provided personal information, we will promptly delete it. Parents or guardians who believe their child has submitted data may contact us for assistance.

12. Links to Third-Party Sites

Our Services may link to third-party websites. We do not control or endorse their privacy practices, and this Privacy Policy does not apply to them. We encourage you to review their policies separately.

13. Changes to This Policy

We may update this Privacy Policy periodically. When we make material changes, we will notify you through:

  • A notice on our website, and/or

  • Email notification (if you have an account or subscription)

Your continued use of the Services after changes take effect means you accept the updated policy.

14. Contact Us

For questions about this Privacy Policy or how we handle personal information, you may contact us. We’re here to help.