
news & press
A true pioneer in the industry, Alex Woo remains one of the most recognized and innovative names in jewelry, with millions of devoted fans and collectors around the world.
As the first designer to specialize in personalized fine jewelry, her iconic Little Icons™ collection quickly became a fashion favorite — featured in top magazines like InStyle and W, and worn by TV's most stylish characters, from Carrie Bradshaw’s signature “C” necklace in The Carrie Diaries to standout moments across all six seasons of Gossip Girl and Riverdale.
Celebrities
"If you've ever spotted a celeb wearing an initial necklace or a delicate star or heart pendant, chances are it's designed by Alex Woo (her Hollywood fan club is massive)." - People Magazine
Editorial
A curated collection of hundreds of editorials from magazines, television, film, newspapers, and blogs that have celebrated Alex Woo jewelry over the years.