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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Bob Fosse“Life is just a bowl of cherries. Don’t take it serious; it’s mysterious."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

What's Your Icon?

George & Alana - Yoshimi the Bear
Nov 01, 2014
George & Alana - Yoshimi the Bear
Alison - H is for Hudson
Oct 01, 2013
Alison - H is for Hudson
Emily - A signature part of me
Aug 04, 2012
Emily - A signature part of me
Julie - I am Number 8
Aug 01, 2012
Julie - I am Number 8
Fort Campbell - "Wearing the spade proudly everyday"
Aug 01, 2012
Fort Campbell - "Wearing the spade proudly everyday"
Sarah - "Little extra luck in my life"
Aug 01, 2012
Sarah - "Little extra luck in my life"
Lauren - Little Luck Wishbone
Aug 01, 2012
Lauren - Little Luck Wishbone
Gudrun - African Cats Pendant
Aug 01, 2012
Gudrun - African Cats Pendant
Heather - "Husband and Lucky 8s"
Aug 01, 2012
Heather - "Husband and Lucky 8s"
Donna - "Number 5 is Forever Significant"
Aug 01, 2012
Donna - "Number 5 is Forever Significant"
Carla - Little Faith Peace Dove
Aug 01, 2012
Carla - Little Faith Peace Dove
Kristy - “The trunk must be up!”
Aug 01, 2012
Kristy - “The trunk must be up!”
Kathy - "My Little Silver Reminder of Him"
Aug 01, 2012
Kathy - "My Little Silver Reminder of Him"
Jennifer - "I wanted to have a reminder of them with me at all times"
Aug 01, 2012
Jennifer - "I wanted to have a reminder of them with me at all times"
Anna - Little Letter O
Aug 01, 2012
Anna - Little Letter O
Cortney - Little Letter KG
Jul 30, 2012
Cortney - Little Letter KG
Alexandra - Tree of Life Pendant
Jul 18, 2012
Alexandra - Tree of Life Pendant
Jillian - Mini Ribbon
Jul 13, 2012
Jillian - Mini Ribbon

Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

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© 2025 Alex Woo Jewelry

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