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  • SHOP ALL
    GIFT GUIDES
    Gifts for St. Patrick's Day
    Gifts for Mom
    Gifts for the Family
    SHOP BY COLLECTIONS
    New Arrivals
    Most Popular
    Letters + Numbers
    Pet Collection
    Custom Studio
    Paperclip Collection
    SHOP BY CATEGORIES
    Little Icons™
    Mini Additions™
    Earrings
    Chains
    COLLABORATIONS
    The PINK Shop
    MLB
    The Phantom of the Opera
    Anheuser-Busch
    Sugarfina
    Charitable
  • NEWS & PRESS
    • Celebrities
    • Editorial
  • OUR STORY
    • Alex Woo's Milestones
    • Behind the Charm
    • Partnerships
  • #ALEXWOONYC
Michelle Obama"There is no limit to what we, as women, can accomplish."

What's Your Icon?

George & Alana - Yoshimi the Bear
Nov 01, 2014
George & Alana - Yoshimi the Bear
Alison - H is for Hudson
Oct 01, 2013
Alison - H is for Hudson
Emily - A signature part of me
Aug 04, 2012
Emily - A signature part of me
Julie - I am Number 8
Aug 01, 2012
Julie - I am Number 8
Fort Campbell - "Wearing the spade proudly everyday"
Aug 01, 2012
Fort Campbell - "Wearing the spade proudly everyday"
Sarah - "Little extra luck in my life"
Aug 01, 2012
Sarah - "Little extra luck in my life"
Lauren - Little Luck Wishbone
Aug 01, 2012
Lauren - Little Luck Wishbone
Gudrun - African Cats Pendant
Aug 01, 2012
Gudrun - African Cats Pendant
Heather - "Husband and Lucky 8s"
Aug 01, 2012
Heather - "Husband and Lucky 8s"
Donna - "Number 5 is Forever Significant"
Aug 01, 2012
Donna - "Number 5 is Forever Significant"
Carla - Little Faith Peace Dove
Aug 01, 2012
Carla - Little Faith Peace Dove
Kristy - “The trunk must be up!”
Aug 01, 2012
Kristy - “The trunk must be up!”
Kathy - "My Little Silver Reminder of Him"
Aug 01, 2012
Kathy - "My Little Silver Reminder of Him"
Jennifer - "I wanted to have a reminder of them with me at all times"
Aug 01, 2012
Jennifer - "I wanted to have a reminder of them with me at all times"
Anna - Little Letter O
Aug 01, 2012
Anna - Little Letter O
Cortney - Little Letter KG
Jul 30, 2012
Cortney - Little Letter KG
Alexandra - Tree of Life Pendant
Jul 18, 2012
Alexandra - Tree of Life Pendant
Jillian - Mini Ribbon
Jul 13, 2012
Jillian - Mini Ribbon
put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

sustainable & ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

mix, layer & stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

© 2023 Alex Woo Inc.