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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Deborah King"The great gift of the energy of the summer solstice is that it's designed to move you from one phase to the next on your terms."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Covert Affairs - Piper Perabo wearing Little Faith Lotus
Jun 07, 2011
Covert Affairs - Piper Perabo wearing Little Faith Lotus
Leighton Meester as Blair Waldorf wearing Alex Woo Little Seasons Snowflake
Apr 01, 2010
Gossip Girl - The Empire Strikes Jack
Leighton Meester as Blair Waldorf wearing Alex Woo Little Big Vegas Spade
1 comment ·Jul 27, 2009
Fall TV: Gossip Girl Season 3
Gossip Girl - Bonfire of the Vanity
Nov 11, 2008
Gossip Girl - Bonfire of the Vanity
Good Morning America: Diane Sawyer
Oct 07, 2008
Good Morning America: Diane Sawyer
Gossip Girl Actress Leighton Meester wearing Alex Woo Custom Double Little Letters for Blair Waldorf
2 comments ·Sep 08, 2008
Gossip Girl – Never Been Marcused
Good Morning America - Christina Applegate
Aug 19, 2008
Good Morning America - Christina Applegate
Today Show - Throws a Wedding
Jun 04, 2008
Today Show - Throws a Wedding
Gossip Girl Actress Leighton Meester wearing Alex Woo Custom Double Little Letters for Blair Waldorf
Sep 01, 2007
Gossip Girl - The Handmaiden's Tale
Fall TV: Gossip Girl Season 1
Sep 01, 2007
Fall TV: Gossip Girl Season 1
Fuse Network - Willa Ford Hosts 'Pants-Off Dance-Off'
1 comment ·Aug 01, 2007
Fuse Network - Willa Ford Hosts 'Pants-Off Dance-Off'
Best Week Ever - Jessica St. Clair
Mar 01, 2007
Best Week Ever - Jessica St. Clair
Rachael Ray Show - New Year's Hottest Trends
Dec 20, 2006
Rachael Ray Show - New Year's Hottest Trends
Late Show with David Letterman - Jenna Fischer
Nov 08, 2006
Late Show with David Letterman - Jenna Fischer
The Today Show - Signed, Sealed & Delivered with Hugs 'n' Kisses
Feb 07, 2006
The Today Show - Signed, Sealed & Delivered with Hugs 'n' Kisses
The Oprah Winfrey Show - Eva Longoria
Feb 05, 2006
The Oprah Winfrey Show - Eva Longoria
The Today Show - Add a Dash of Style to Your Holiday
Dec 14, 2005
The Today Show - Add a Dash of Style to Your Holiday
Best Damn Sports Show Period - Holiday Gift Guide
Dec 13, 2005
Best Damn Sports Show Period - Holiday Gift Guide
Saturday Night Live (SNL) - Eva Longoria
1 comment ·Nov 18, 2005
Saturday Night Live (SNL) - Eva Longoria

Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In