Macy's Workshop - Featuring Alex Woo

Alex Woo’s participation in Macy’s national advertising campaign for The Workshop at Macy’s reflects her enduring commitment to creativity, entrepreneurship, and empowering the next generation of designers. Featured across leading publications in October 2013, including The New York Times, New York Post, and New York Daily News, the campaign highlighted Alex as both a visionary designer and a role model within the industry.

The Workshop at Macy’s is a distinguished retail vendor development program dedicated to supporting high-potential minority and women-owned businesses. Through mentorship, education, and strategic guidance, the program helps founders build, scale, and sustain meaningful growth in the retail landscape.

Alex’s involvement in this initiative is a lasting reflection of her belief in opportunity, community, and the power of thoughtful design to inspire and connect.