behind the charm

Made to order and hand finished in our New York City studio, no two charms are alike. Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds.

Size Matters

 are solid three dimensional sterling silver or gold sculpture charms accented with a signature shiny beveled edge. Each design feels substantial and glides on a faceted diamond cut ball chain with a lobster clasp.

MINI X charms are sold separately. They are bolder and slightly larger versions of our classic and beloved Mini Additions™ charms.

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Most are paired with Little Icons™ or clustered together to highlight your own unique story.



Handcrafted artistry, careful finishing, and thoughtful function are just part of the high standards of quality infused in all our jewelry. From the premium materials selected that are eco-friendly, each piece is of the utmost quality built upon years of a tradition of excellence.

As a proud member of Jewelers of America, we share a desire to advance the professionalism and ethics of the jewelry industry. It is this dedication to quality that has earned Alex Woo continual recognition from fashion editors, stylists, and industry insiders, to celebrities and trendsetters.

what people are saying

Show the world who you are with jewelry trends that are too good to get over.

Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!


I have gotten 2 necklaces as gifts and love them both so much! The great styling and the options on chain lengths and add-ons you have are so wonderful. I am eyeing a few more!


Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".

The Alex Woo collection is versatile enough to fit every woman's interests.


I really love my necklace and it was fantastic that it could be customized to reflect our uniqueness. No necklace is the same. Beautiful craftsmanship. It was a nice touch that Alex Woo the designer sent a handwritten note.

That just doesn't happen anymore.


Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo – the "BW" is for character Blair Waldorf's initials – so she snagged an "L" for herself!