quality

behind the charm

Made to order and hand finished in our New York City studio, no two charms are alike. Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds.

Size Matters

LITTLE ICONS™
Our signature collection of solid, three-dimensional charms crafted in sterling silver or gold, each with a distinctive shiny beveled edge. Designed to feel substantial yet elegant, every piece glides effortlessly on a faceted diamond-cut ball chain with a secure lobster clasp.

MINI X
Bold by design, MINI X charms are sold separately and offer a slightly larger, more expressive take on our beloved Mini Additions™. Perfect for making a statement or layering with your favorites.

MINI ADDITIONS™
Thoughtfully crafted and sold individually, MINI ADDITIONS™ are the finishing touches that make your necklace uniquely personal. Whether paired with Little Icons™ or clustered together, they help tell your story — one charm at a time.

jewelery

craftsmanship

Every Alex Woo piece reflects a commitment to craftsmanship, sustainability, and enduring quality. From the eco-friendly, premium materials we select to the meticulous hand-finishing of each design, our jewelry embodies a tradition of excellence built over years of artisanal experience.

As a proud member of Jewelers of America, we uphold the highest standards of ethics and professionalism in the industry. This unwavering dedication to quality has earned Alex Woo lasting recognition — from fashion editors and stylists to celebrities, tastemakers, and industry insiders alike.

what insiders are saying

Show the world who you are with jewelry trends that are too good to get over.

If you ever spotted a celeb wearing an initial necklace or a delicate star or heart pendant, chances are it's designed by Alex Woo (her Hollywood fan club is massive).

Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!

★★★★★

I have gotten 2 necklaces as gifts and love them both so much! The great styling and the options on chain lengths and add-ons you have are so wonderful. I am eyeing a few more!

Ann

Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".

The Alex Woo collection is versatile enough to fit every woman's interests.

★★★★★

I really love my necklace and it was fantastic that it could be customized to reflect our uniqueness. No necklace is the same. Beautiful craftsmanship. It was a nice touch that Alex Woo the designer sent a handwritten note.

That just doesn't happen anymore.

Erica

Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo – the "BW" is for character Blair Waldorf's initials – so she snagged an "L" for herself!