quality
behind the charm
Made to order and hand finished in our New York City studio, no two charms are alike. Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds.
Size Matters
LITTLE ICONS™
Our signature collection of solid, three-dimensional charms crafted in sterling silver or gold, each with a distinctive shiny beveled edge. Designed to feel substantial yet elegant, every piece glides effortlessly on a faceted diamond-cut ball chain with a secure lobster clasp.
MINI X
Bold by design, MINI X charms are sold separately and offer a slightly larger, more expressive take on our beloved Mini Additions™. Perfect for making a statement or layering with your favorites.
MINI ADDITIONS™
Thoughtfully crafted and sold individually, MINI ADDITIONS™ are the finishing touches that make your necklace uniquely personal. Whether paired with Little Icons™ or clustered together, they help tell your story — one charm at a time.
craftsmanship
Every Alex Woo piece reflects a commitment to craftsmanship, sustainability, and enduring quality. From the eco-friendly, premium materials we select to the meticulous hand-finishing of each design, our jewelry embodies a tradition of excellence built over years of artisanal experience.
As a proud member of Jewelers of America, we uphold the highest standards of ethics and professionalism in the industry. This unwavering dedication to quality has earned Alex Woo lasting recognition — from fashion editors and stylists to celebrities, tastemakers, and industry insiders alike.
what insiders are saying
Show the world who you are with jewelry trends that are too good to get over.
If you ever spotted a celeb wearing an initial necklace or a delicate star or heart pendant, chances are it's designed by Alex Woo (her Hollywood fan club is massive).
Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!
Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".
The Alex Woo collection is versatile enough to fit every woman's interests.
Leighton Meester flipped for this diamond Little Letters necklace by designer Alex Woo – the "BW" is for character Blair Waldorf's initials – so she snagged an "L" for herself!
