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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
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    SHOP BY CATEGORIES
    Charms
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    Bracelets
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    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
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Mariska Hargitay"My dad taught me that good health is all about living in gratitude."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Valerie Bertinelli - Gratitude Giveaway
Apr 11, 2022
Valerie Bertinelli - Gratitude Giveaway
Heather McMahan - Rigatoni the Frenchie
Apr 07, 2022
Heather McMahan - Rigatoni the Frenchie
Ziwe wearing Alex Woo Little Letter Z in 14kt Yellow Gold
Jun 25, 2021
Essence - The New Normal of Late Night TV
Complex - Let These Asian American Entrepreneurs Show You How to Up Your Self Care Game
May 05, 2021
Complex - Up Your Self Care Game
Valerie Bertinelli wearing Alex Woo Little Seasons Bee in 14kt Yellow Gold & Diamonds
Nov 19, 2020
Valerie Bertinelli - Seasons Bee
Jamie Chung wearing Alex Woo Little Activist VOTE in Sterling Silver
Oct 27, 2020
Jamie Chung - VOTE
Star Magazine - StarSTYLE's Empowering Finds
Oct 12, 2020
Star Magazine - StarSTYLE's Empowering Finds
Gigi Gorgeous wearing Alex Woo x Keith Haring Radiant Heart
Oct 07, 2020
Gigi Gorgeous - Alex Woo x Keith Haring Radiant Heart
Activist VOTE in Sterling Silver As Seen In Athleisure Magazine October Issue
Oct 01, 2020
Athleisure Magazine - Voting Prep Must Haves
Eva Longoria wearing Alex Woo Activist Donkey at the 2020 Hispanic Heritage Month Democratic Rally
Sep 22, 2020
Eva Longoria - Hispanic Heritage Month
Dandelion Chandelier - Chic Vote Jewelry
Aug 24, 2020
Dandelion Chandelier - Chic Vote Jewelry
NYLON - "VOTE" Merch for the 2020 Election
Aug 21, 2020
NYLON - "VOTE" Merch for the 2020 Election
As Seen In Marie Claire
Aug 18, 2020
Marie Claire - Spread the Word
Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Aug 14, 2020
Jenna Fischer - As Moms Do
Paris Berelc wearing Alex Woo Rock Star Cross in 14kt White Gold with Diamonds
Aug 11, 2020
Paris Berelc - Rock Star Cross
Alex Woo x Keith Haring Barking Dog
Aug 07, 2020
Athleisure Magazine - Alex Woo x Keith Haring Barking Dog
Lacey Chabert wearing Alex Woo Little Letter J in 14kt Yellow Gold
Aug 03, 2020
Lacey Chabert - J for Julia
Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Jul 14, 2020
Jenna Fischer - Summer Recipes
Alexa &  Katie - Choose Your Own Adventure
Jul 02, 2020
Alexa & Katie - Choose Your Own Adventure
Actress Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Jul 01, 2020
Clara Wilsey - Little Letter C
Marie Claire - Yellow Accents
Jun 12, 2020
Marie Claire - Yellow Accents
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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