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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
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    Lexeme
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    SHOP BY CATEGORIES
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    COLLABORATIONS
    Major League Baseball
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    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
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    • Gifts for Holidays
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  • OUR PROMISE
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Alex Morritt“New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours.”

Happy New Year!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Victoria Secret 2025 Runway
Oct 15, 2025
Victoria Secret 2025 Runway
Valerie Bertinelli - Gratitude Giveaway
Apr 11, 2022
Valerie Bertinelli - Gratitude Giveaway
Heather McMahan - Rigatoni the Frenchie
Apr 07, 2022
Heather McMahan - Rigatoni the Frenchie
Ziwe wearing Alex Woo Little Letter Z in 14kt Yellow Gold
Jun 25, 2021
Essence - The New Normal of Late Night TV
Complex - Let These Asian American Entrepreneurs Show You How to Up Your Self Care Game
May 05, 2021
Complex - Up Your Self Care Game
Valerie Bertinelli wearing Alex Woo Little Seasons Bee in 14kt Yellow Gold & Diamonds
Nov 19, 2020
Valerie Bertinelli - Seasons Bee
Jamie Chung wearing Alex Woo Little Activist VOTE in Sterling Silver
Oct 27, 2020
Jamie Chung - VOTE
Star Magazine - StarSTYLE's Empowering Finds
Oct 12, 2020
Star Magazine - StarSTYLE's Empowering Finds
Gigi Gorgeous wearing Alex Woo x Keith Haring Radiant Heart
Oct 07, 2020
Gigi Gorgeous - Alex Woo x Keith Haring Radiant Heart
Activist VOTE in Sterling Silver As Seen In Athleisure Magazine October Issue
Oct 01, 2020
Athleisure Magazine - Voting Prep Must Haves
Eva Longoria wearing Alex Woo Activist Donkey at the 2020 Hispanic Heritage Month Democratic Rally
Sep 22, 2020
Eva Longoria - Hispanic Heritage Month
Dandelion Chandelier - Chic Vote Jewelry
Aug 24, 2020
Dandelion Chandelier - Chic Vote Jewelry
NYLON - "VOTE" Merch for the 2020 Election
Aug 21, 2020
NYLON - "VOTE" Merch for the 2020 Election
As Seen In Marie Claire
Aug 18, 2020
Marie Claire - Spread the Word
Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Aug 14, 2020
Jenna Fischer - As Moms Do
Paris Berelc wearing Alex Woo Rock Star Cross in 14kt White Gold with Diamonds
Aug 11, 2020
Paris Berelc - Rock Star Cross
Alex Woo x Keith Haring Barking Dog
Aug 07, 2020
Athleisure Magazine - Alex Woo x Keith Haring Barking Dog
Lacey Chabert wearing Alex Woo Little Letter J in 14kt Yellow Gold
Aug 03, 2020
Lacey Chabert - J for Julia
Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Jul 14, 2020
Jenna Fischer - Summer Recipes
Alexa &  Katie - Choose Your Own Adventure
Jul 02, 2020
Alexa & Katie - Choose Your Own Adventure
Actress Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Jul 01, 2020
Clara Wilsey - Little Letter C
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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