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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Chains
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Holidays
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Alex Morritt“New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours.”

Happy New Year!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Jewelers of America - Holiday Gift Guide: Icon & Symbolic
Dec 12, 2014
Jewelers of America - Holiday Gift Guide: Icon & Symbolic
SILVER Promotion Service & Jewelers of America: Affordable Luxury
Dec 03, 2014
SILVER Promotion Service & Jewelers of America: Affordable Luxury
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
Dec 01, 2014
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
Nov 21, 2014
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
WWD: Origins, A Prequel
Oct 27, 2014
WWD: Origins, A Prequel
National Jeweler - 7 Great Studs for the Holiday Season
Oct 23, 2014
National Jeweler - 7 Great Studs for the Holiday Season
SELF Magazine - Root for your World Series Team with Jamie Chung's Necklace!
Oct 22, 2014
SELF Magazine - Root for your World Series Team with Jamie Chung's Necklace!
Woo Spotting - Mackenzie Mauzy
Oct 15, 2014
Woo Spotting - Mackenzie Mauzy
Jamie Chung wears our Little MLB San Francisco Giants!
Oct 14, 2014
Jamie Chung wears our Little MLB San Francisco Giants!
American Way Magazine - Think Pink
Oct 06, 2014
American Way Magazine - Think Pink
Lucky Magazine - Cheery Jewelry to Get You Grinning!
Oct 03, 2014
Lucky Magazine - Cheery Jewelry to Get You Grinning!
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
#WooSpotting: January Jones
Sep 12, 2014
#WooSpotting: January Jones
American Salon - Pure Vida
Sep 01, 2014
American Salon - Pure Vida
Instore Magazine - Letter Perfect
Sep 01, 2014
Instore Magazine - Letter Perfect
W Magazine - Good Enough To Eat
Aug 27, 2014
W Magazine - Good Enough To Eat
Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor's Birdcage Concept
Jul 25, 2014
Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor's Birdcage Concept
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Jul 22, 2014
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Fox 9 - ALL-STAR SHOPPING: America's Other Favorite Pastime
Jul 10, 2014
Fox 9 - ALL-STAR SHOPPING: America's Other Favorite Pastime
Mpls St Paul Magazine - All-Star Shopping with Ali Shops
Jul 08, 2014
Mpls St Paul Magazine - All-Star Shopping with Ali Shops
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
Jul 08, 2014
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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