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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Kristi Barlett“Take it all one day at a time and enjoy the journey.”

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Jewelers of America - Holiday Gift Guide: Icon & Symbolic
Dec 12, 2014
Jewelers of America - Holiday Gift Guide: Icon & Symbolic
SILVER Promotion Service & Jewelers of America: Affordable Luxury
Dec 03, 2014
SILVER Promotion Service & Jewelers of America: Affordable Luxury
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
Dec 01, 2014
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
Nov 21, 2014
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
WWD: Origins, A Prequel
Oct 27, 2014
WWD: Origins, A Prequel
National Jeweler - 7 Great Studs for the Holiday Season
Oct 23, 2014
National Jeweler - 7 Great Studs for the Holiday Season
SELF Magazine - Root for your World Series Team with Jamie Chung's Necklace!
Oct 22, 2014
SELF Magazine - Root for your World Series Team with Jamie Chung's Necklace!
Woo Spotting - Mackenzie Mauzy
Oct 15, 2014
Woo Spotting - Mackenzie Mauzy
Jamie Chung wears our Little MLB San Francisco Giants!
Oct 14, 2014
Jamie Chung wears our Little MLB San Francisco Giants!
American Way Magazine - Think Pink
Oct 06, 2014
American Way Magazine - Think Pink
Lucky Magazine - Cheery Jewelry to Get You Grinning!
Oct 03, 2014
Lucky Magazine - Cheery Jewelry to Get You Grinning!
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
#WooSpotting: January Jones
Sep 12, 2014
#WooSpotting: January Jones
American Salon - Pure Vida
Sep 01, 2014
American Salon - Pure Vida
Instore Magazine - Letter Perfect
Sep 01, 2014
Instore Magazine - Letter Perfect
W Magazine - Good Enough To Eat
Aug 27, 2014
W Magazine - Good Enough To Eat
Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor's Birdcage Concept
Jul 25, 2014
Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor's Birdcage Concept
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Jul 22, 2014
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Fox 9 - ALL-STAR SHOPPING: America's Other Favorite Pastime
Jul 10, 2014
Fox 9 - ALL-STAR SHOPPING: America's Other Favorite Pastime
Mpls St Paul Magazine - All-Star Shopping with Ali Shops
Jul 08, 2014
Mpls St Paul Magazine - All-Star Shopping with Ali Shops
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
Jul 08, 2014
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In