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As Seen In

Jewelers of America - Holiday Gift Guide: Icon & Symbolic
Dec 12, 2014
Jewelers of America - Holiday Gift Guide: Icon & Symbolic
SILVER Promotion Service & Jewelers of America: Affordable Luxury
Dec 03, 2014
SILVER Promotion Service & Jewelers of America: Affordable Luxury
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
Dec 01, 2014
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
Nov 21, 2014
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
WWD: Origins, A Prequel
Oct 27, 2014
WWD: Origins, A Prequel
National Jeweler - 7 Great Studs for the Holiday Season
Oct 23, 2014
National Jeweler - 7 Great Studs for the Holiday Season
SELF Magazine - Root for your World Series Team with Jamie Chung's Necklace!
Oct 22, 2014
SELF Magazine - Root for your World Series Team with Jamie Chung's Necklace!
Woo Spotting - Mackenzie Mauzy
Oct 15, 2014
Woo Spotting - Mackenzie Mauzy
Jamie Chung wears our Little MLB San Francisco Giants!
Oct 14, 2014
Jamie Chung wears our Little MLB San Francisco Giants!
American Way Magazine - Think Pink
Oct 06, 2014
American Way Magazine - Think Pink
Lucky Magazine - Cheery Jewelry to Get You Grinning!
Oct 03, 2014
Lucky Magazine - Cheery Jewelry to Get You Grinning!
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
#WooSpotting: January Jones
Sep 12, 2014
#WooSpotting: January Jones
American Salon - Pure Vida
Sep 01, 2014
American Salon - Pure Vida
Instore Magazine - Letter Perfect
Sep 01, 2014
Instore Magazine - Letter Perfect
W Magazine - Good Enough To Eat
Aug 27, 2014
W Magazine - Good Enough To Eat
Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor's Birdcage Concept
Jul 25, 2014
Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor's Birdcage Concept
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Jul 22, 2014
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Fox 9 - ALL-STAR SHOPPING: America's Other Favorite Pastime
Jul 10, 2014
Fox 9 - ALL-STAR SHOPPING: America's Other Favorite Pastime
Mpls St Paul Magazine - All-Star Shopping with Ali Shops
Jul 08, 2014
Mpls St Paul Magazine - All-Star Shopping with Ali Shops
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
Jul 08, 2014
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
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Put a Mini On it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix, Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20"s. 

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