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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Deborah King"The great gift of the energy of the summer solstice is that it's designed to move you from one phase to the next on your terms."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Ziwe wearing Alex Woo Little Letter Z in 14kt Yellow Gold
Jun 25, 2021
Essence - The New Normal of Late Night TV
Star Magazine - StarSTYLE's Empowering Finds
Oct 12, 2020
Star Magazine - StarSTYLE's Empowering Finds
Activist VOTE in Sterling Silver As Seen In Athleisure Magazine October Issue
Oct 01, 2020
Athleisure Magazine - Voting Prep Must Haves
Dandelion Chandelier - Chic Vote Jewelry
Aug 24, 2020
Dandelion Chandelier - Chic Vote Jewelry
NYLON - "VOTE" Merch for the 2020 Election
Aug 21, 2020
NYLON - "VOTE" Merch for the 2020 Election
As Seen In Marie Claire
Aug 18, 2020
Marie Claire - Spread the Word
Alex Woo x Keith Haring Barking Dog
Aug 07, 2020
Athleisure Magazine - Alex Woo x Keith Haring Barking Dog
Marie Claire - Yellow Accents
Jun 12, 2020
Marie Claire - Yellow Accents
Star Magazine - Hot Sheet
Jun 11, 2020
Star Magazine - Hot Sheet
As Seen In Athleisure Magazine :: Alex Woo x MLB Yankees in 14kt White Gold with Diamonds
Mar 30, 2020
Athleisure Magazine - MLB Yankees
The Zoe Report - The Best Jewelry On Amazon Is Actually Really Luxe
Mar 27, 2020
The Zoe Report - The Best Jewelry On Amazon Is Actually Really Luxe
National Jeweler - New Collection is Perfect for Women’s History Month
Mar 03, 2020
National Jeweler - New Collection is Perfect for Women’s History Month
Your Tango - Tiny, Minimalist Necklaces & Pendants That Make The Perfect Valentine's Gift
Feb 06, 2020
Your Tango - Tiny, Minimalist Necklaces & Pendants That Make The Perfect Valentine's Gift
POPSUGAR - 9 Jewelry Trends That Are Too Good To Get Over
Nov 20, 2019
POPSUGAR - 9 Jewelry Trends That Are Too Good To Get Over
Athleisure Magazine :: How to Dress for Travels to Bondi Beach featuring Alex Woo x Sugarfina Flamingo in 14kt Rose Gold
Nov 19, 2019
Athleisure Magazine - Sugarfina Flamingo
As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Oct 16, 2019
Star Magazine - Pretty in Pink
New York Post - Alex Woo x Sugarfina
Aug 28, 2019
New York Post - Alex Woo x Sugarfina
Working Mother - Graduation Gifts
Apr 23, 2019
Working Mother - Graduation Gifts
Yahoo! LifeStyle - Words Mom Hearts
Apr 11, 2019
Yahoo! LifeStyle - Words Mom Hearts
Grumpy Magazine featuring Actress Kira Kosarin in Alex Woo Little Letter K
Apr 02, 2019
Grumpy Magazine - Kira Kosarin
Alex Woo in Kommersant Russia
Mar 14, 2019
Kommersant Russia - Alex Woo
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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