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As Seen In

New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
Dec 01, 2014
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
Macy's Workshop - Featuring Alex Woo
Oct 15, 2013
Macy's Workshop - Featuring Alex Woo
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
Jul 09, 2013
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
MLB Fan Cave Launch
Jun 13, 2013
MLB Fan Cave Launch
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Jun 13, 2013
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Lucky Shops 2012
Dec 07, 2012
Lucky Shops 2012
Ace Awards 2012
Nov 05, 2012
Ace Awards 2012
Accessories Council
Jan 13, 2012
Accessories Council
Red Carpet at the 10th Annual GEM Awards
Jan 07, 2012
Red Carpet at the 10th Annual GEM Awards
Dick Clark's New Year's Rockin' Eve
Jan 01, 2012
Dick Clark's New Year's Rockin' Eve
Lucky Shops 2011
Nov 04, 2011
Lucky Shops 2011
Fashion’s Night Out 2011
Sep 14, 2011
Fashion’s Night Out 2011
14th Annual Super Saturday
Jul 30, 2011
14th Annual Super Saturday
Disneynature's African Cats
Apr 16, 2011
Disneynature's African Cats
Lucky Shops 2010
Nov 02, 2010
Lucky Shops 2010
ACE Awards 2010
Nov 01, 2010
ACE Awards 2010
Fashion's Night Out 2010
Aug 31, 2010
Fashion's Night Out 2010
Super Saturday 13
Jul 31, 2010
Super Saturday 13
GEM Awards honors Madeleine Albright
Jan 08, 2010
GEM Awards honors Madeleine Albright
VH1 Big Shopping
Nov 18, 2009
VH1 Big Shopping
BuZz into Bendels!
Oct 21, 2009
BuZz into Bendels!
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Put a Mini On it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix, Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20"s. 

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