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Alex Woo Jewelry
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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Little Letters™
      • Mini Additions™
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
It takes a strong man to be with a woman full of fire and stars and all of October.— Melody Lee

Always look forward

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered monthly to your inbox.

As Seen In

New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
New York Magazine, The Cut - Jewelry Phenom Alex Woo Lands in Lord & Taylor's Birdcage
Macy's Workshop - Featuring Alex Woo
Macy's Workshop - Featuring Alex Woo
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
MLB Fan Cave Launch
MLB Fan Cave Launch
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Lucky Shops 2012
Lucky Shops 2012
Ace Awards 2012
Ace Awards 2012
Accessories Council
Accessories Council
Red Carpet at the 10th Annual GEM Awards
Red Carpet at the 10th Annual GEM Awards
Dick Clark's New Year's Rockin' Eve
Dick Clark's New Year's Rockin' Eve
Lucky Shops 2011
Lucky Shops 2011
Fashion’s Night Out 2011
Fashion’s Night Out 2011
14th Annual Super Saturday
14th Annual Super Saturday
Disneynature's African Cats
Disneynature's African Cats
Lucky Shops 2010
Lucky Shops 2010
ACE Awards 2010
ACE Awards 2010
Fashion's Night Out 2010
Fashion's Night Out 2010
OCRF Super Saturday 13
OCRF Super Saturday 13
GEM Awards honors Madeleine Albright
GEM Awards honors Madeleine Albright
VH1 Big Shopping
VH1 Big Shopping
BuZz into Bendels!
BuZz into Bendels!
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In