October is National Breast Cancer Awareness Month, and at this special time of the year, people put in an extra effort to raise awareness toward this very important cause. Shape Magazine's "Pink Picks" for 2009 features Alex Woo's Open Heart pendant, which is inscribed with the inspiring words "live.love.be involved." The pendant is a statement piece, as it holds a deep significance to many of it's wearers. The Open Heart necklace is available in sterling silver and in rose gold,with 100% of net proceeds donated to the Women's Cancer Research Fund (WCRF). The piece is avialable for purchase online at www.alexwoo.com, Henri Bendel's, select Bloomindales and select stores nationwide.