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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Little Letters™
      • Mini Additions™
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
I am not this disease. This disease is a part of my history, but it is not my destiny.— Robin Roberts

Hello October!

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered monthly to your inbox.

As Seen In

As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Star Magazine - Pretty in Pink
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Marie Claire - Christina Applegate Wants Your Help
Marie Claire - Christina Applegate Wants Your Help
Celeb Faves - Fave of the Day: Alex Woo BCA
Celeb Faves - Fave of the Day: Alex Woo BCA
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Stand Up To Cancer - Chelsea Handler
Stand Up To Cancer - Chelsea Handler
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?
InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?
USA Today - Products to give pink extra punch
USA Today - Products to give pink extra punch
People.com - Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer
People.com - Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer
Marie Claire – Pink Ladies
Marie Claire – Pink Ladies
People Style Watch – Breast Cancer Awareness Month
People Style Watch – Breast Cancer Awareness Month
O Magazine - Shop Till You Stop Breast Cancer
O Magazine - Shop Till You Stop Breast Cancer
Stand Up To Cancer - Christina Applegate
Stand Up To Cancer - Christina Applegate
Knoxville City View - Think pink!
Knoxville City View - Think pink!
Town & Country - Must Have, Must Give
Town & Country - Must Have, Must Give
Shape - Breast Cancer Handbook
Shape - Breast Cancer Handbook
People.com - Bid on Star-Designed Jewelry for Charity
People.com - Bid on Star-Designed Jewelry for Charity
People - Think Pink
People - Think Pink
NY Daily News - We're in the pink and lovin' it...
NY Daily News - We're in the pink and lovin' it...
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In