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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Chains
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Holidays
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Alex Morritt“New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours.”

Happy New Year!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Oct 16, 2019
Star Magazine - Pretty in Pink
American Way Magazine - Think Pink
Oct 06, 2014
American Way Magazine - Think Pink
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
May 07, 2014
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
Newsday - ExploreLI Shopping: Bears!
Apr 21, 2014
Newsday - ExploreLI Shopping: Bears!
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Apr 05, 2014
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Marie Claire - Christina Applegate Wants Your Help
Oct 28, 2013
Marie Claire - Christina Applegate Wants Your Help
Celeb Faves - Fave of the Day: Alex Woo BCA
Oct 23, 2013
Celeb Faves - Fave of the Day: Alex Woo BCA
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Oct 14, 2013
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Sep 30, 2013
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Stand Up To Cancer - Chelsea Handler
Sep 08, 2012
Stand Up To Cancer - Chelsea Handler
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
Aug 27, 2012
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
People StyleWatch - Green Buy of the Month!
Aug 01, 2012
People StyleWatch - Green Buy of the Month!
Us Weekly - The US Buzzzz-O-Meter
Apr 27, 2012
Us Weekly - The US Buzzzz-O-Meter
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Apr 15, 2012
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
Apr 12, 2012
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
In Touch - Stars Go Wild For Chimpanzee!
Apr 01, 2012
In Touch - Stars Go Wild For Chimpanzee!
Africa Geographic - Holiday Gift Ideas
Dec 01, 2011
Africa Geographic - Holiday Gift Ideas
Daily Candy - Gifts That Give Back
Nov 22, 2011
Daily Candy - Gifts That Give Back
14th Annual Super Saturday
Jul 30, 2011
14th Annual Super Saturday
WWD - Disney and Friends Makes More Friends
May 13, 2011
WWD - Disney and Friends Makes More Friends
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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