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As Seen In

As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Oct 16, 2019
Star Magazine - Pretty in Pink
American Way Magazine - Think Pink
Oct 06, 2014
American Way Magazine - Think Pink
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
May 07, 2014
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
Newsday - ExploreLI Shopping: Bears!
Apr 21, 2014
Newsday - ExploreLI Shopping: Bears!
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Apr 05, 2014
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Marie Claire - Christina Applegate Wants Your Help
Oct 28, 2013
Marie Claire - Christina Applegate Wants Your Help
Celeb Faves - Fave of the Day: Alex Woo BCA
Oct 23, 2013
Celeb Faves - Fave of the Day: Alex Woo BCA
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Oct 14, 2013
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Sep 30, 2013
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Stand Up To Cancer - Chelsea Handler
Sep 08, 2012
Stand Up To Cancer - Chelsea Handler
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
Aug 27, 2012
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
People StyleWatch - Green Buy of the Month!
Aug 01, 2012
People StyleWatch - Green Buy of the Month!
Us Weekly - The US Buzzzz-O-Meter
Apr 27, 2012
Us Weekly - The US Buzzzz-O-Meter
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Apr 15, 2012
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
Apr 12, 2012
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
In Touch - Stars Go Wild For Chimpanzee!
Apr 01, 2012
In Touch - Stars Go Wild For Chimpanzee!
Africa Geographic - Holiday Gift Ideas
Dec 01, 2011
Africa Geographic - Holiday Gift Ideas
Daily Candy - Gifts That Give Back
Nov 22, 2011
Daily Candy - Gifts That Give Back
14th Annual Super Saturday
Jul 30, 2011
14th Annual Super Saturday
WWD - Disney and Friends Makes More Friends
May 13, 2011
WWD - Disney and Friends Makes More Friends
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Put a Mini On it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix, Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20"s. 

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