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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

The Knot - Little Activist PINK
Oct 24, 2016
The Knot - Little Activist PINK
Huffington Post - Little Activist PINK
Oct 24, 2016
Huffington Post - Little Activist PINK
Bisous - Little Activist PINK
Oct 24, 2016
Bisous - Little Activist PINK
She Finds - Little Activist PINK
Oct 24, 2016
She Finds - Little Activist PINK
Elle Magazine - Dakota Fanning wears our Collegiate Dartmouth!
Oct 13, 2016
Elle Magazine - Dakota Fanning wears our Collegiate Dartmouth!
People Magazine - Jana Kramer - Diamond Letter J
Oct 03, 2016
People Magazine - Jana Kramer - Diamond Letter J
Whitney Port - NYFW #WooSpotting
Oct 03, 2016
Whitney Port - NYFW #WooSpotting
Bad Moms movie - Christina Applegate #woospotting
May 25, 2016
Bad Moms movie - Christina Applegate #woospotting
Pop Sugar - The Newest Finding Dory Gear
May 25, 2016
Pop Sugar - The Newest Finding Dory Gear
Disney Examiner - Find Dory (and Nemo) in This Fine Jewelry Collection
May 25, 2016
Disney Examiner - Find Dory (and Nemo) in This Fine Jewelry Collection
National Jeweler - Alex Woo Collaborates with Disney on ‘Finding Dory’
May 23, 2016
National Jeweler - Alex Woo Collaborates with Disney on ‘Finding Dory’
Kommersant Russia - Little Signs Dog
Apr 08, 2016
Kommersant Russia - Little Signs Dog
Vogue Russia - Little Princess Star
Apr 08, 2016
Vogue Russia - Little Princess Star
W Magazine - Get Tough With These 10 Pieces of Edgy Jewelry
Apr 07, 2016
W Magazine - Get Tough With These 10 Pieces of Edgy Jewelry
The Ellen Show - Zendaya
Apr 06, 2016
The Ellen Show - Zendaya
Lifetime's Manson's Lost Girls Premiere - Mackenzie Mauzy
Apr 06, 2016
Lifetime's Manson's Lost Girls Premiere - Mackenzie Mauzy
2016 ESSENCE Black Women in Hollywood - Serayah
Apr 06, 2016
2016 ESSENCE Black Women in Hollywood - Serayah
Zimmermann Show NYFW 2016 - Serayah
Apr 06, 2016
Zimmermann Show NYFW 2016 - Serayah
Vogue Russia - Little Seasons Bee and Mini Addition Star Earrings
Apr 06, 2016
Vogue Russia - Little Seasons Bee and Mini Addition Star Earrings
People Magazine - I Really Love My....Little Rock Star Lightning Bolt
Apr 06, 2016
People Magazine - I Really Love My....Little Rock Star Lightning Bolt
Vogue Russia - Little Princess Bow
Mar 28, 2016
Vogue Russia - Little Princess Bow
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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