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  • JEWELRY
    Most Popular
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Dog + Pets
    Astrological Zodiac
    Lexeme
    Charitable
    Alex Woo Little Icons™
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    Custom
    Collaborations
    COLLABORATIONS
    Major League Baseball
    My Little Pony
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Sugarfina
    Anheuser-Busch
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Mom
    • Gifts for your Love
    • Gifts for the Family
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lailah Gifty Akita“May is a month of rebirth, of renewed vitality and energy.”

May is here!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

National Jeweler - Alex Woo Celebrates Earth Day with Panda Pendant
Apr 21, 2017
National Jeweler - Alex Woo Celebrates Earth Day with Panda Pendant
Oprah Magazine - Little Icons
Apr 19, 2017
Oprah Magazine - Little Icons
AM New York - MLB Yankees and MLB Mets
Apr 17, 2017
AM New York - MLB Yankees and MLB Mets
Chicago Tribune - MLB Chicago Cubs
Apr 14, 2017
Chicago Tribune - MLB Chicago Cubs
Ala Moana - Limited Edition Moana
Mar 17, 2017
Ala Moana - Limited Edition Moana
Prime Traveller - Little Signs Rooster
Mar 17, 2017
Prime Traveller - Little Signs Rooster
InStyle Russia - Little Number 1
Mar 17, 2017
InStyle Russia - Little Number 1
Vogue Russia - Cities LOVE
Mar 17, 2017
Vogue Russia - Cities LOVE
Kate Upton - MLB Detroit Tigers
Mar 02, 2017
Kate Upton - MLB Detroit Tigers
Brit + Co - Elements AW Heartbeat
Feb 08, 2017
Brit + Co - Elements AW Heartbeat
Interview Magazine - Ellar Coltrane
Feb 02, 2017
Interview Magazine - Ellar Coltrane
Men's Health - Astrological Signs Twin Stars and Letter P
Jan 24, 2017
Men's Health - Astrological Signs Twin Stars and Letter P
Vogue - Chinese Zodiac Signs Rooster
Jan 24, 2017
Vogue - Chinese Zodiac Signs Rooster
Anya Taylor Joy - Luck Horseshoe
Jan 18, 2017
Anya Taylor Joy - Luck Horseshoe
Jamie Chung - Mini Addition Cluster Necklace
Jan 11, 2017
Jamie Chung - Mini Addition Cluster Necklace
People - Little Signs Arrow
Dec 22, 2016
People - Little Signs Arrow
WWD - Limited Edition Moana Icon
Dec 21, 2016
WWD - Limited Edition Moana Icon
CELEBUZZ - Custom Triple Letters
Dec 16, 2016
CELEBUZZ - Custom Triple Letters
People - Little Letter J
Dec 08, 2016
People - Little Letter J
National Park Foundation - Bears Pendant
Dec 08, 2016
National Park Foundation - Bears Pendant
Disney Diary - Limited Edition Moana Icon
Dec 08, 2016
Disney Diary - Limited Edition Moana Icon
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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As Seen In