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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

W Magazine Dream Teens - Zendaya
Mar 28, 2016
W Magazine Dream Teens - Zendaya
Harper's Bazaar Russia - Spring Issue
Mar 25, 2016
Harper's Bazaar Russia - Spring Issue
Michigan Avenue Magazine Superbowl
Mar 11, 2016
Michigan Avenue Magazine Superbowl
February Naluda Magazine
Mar 11, 2016
February Naluda Magazine
am New York Hot List
Mar 11, 2016
am New York Hot List
Woo College Tour at Columbia
Mar 11, 2016
Woo College Tour at Columbia
You & Me This Morning
Mar 11, 2016
You & Me This Morning
Von Maur
Mar 11, 2016
Von Maur
Little Signs Twin Stars:OK! Magazine
Mar 11, 2016
Little Signs Twin Stars:OK! Magazine
W Magazine - Playing with Pendants
Mar 11, 2016
W Magazine - Playing with Pendants
Little Princess Lock, Mini Key, and Mini Smiley Face: Kommersant
Mar 11, 2016
Little Princess Lock, Mini Key, and Mini Smiley Face: Kommersant
Daya Shoe Launch - Zendaya
Mar 10, 2016
Daya Shoe Launch - Zendaya
New York Post - 6 Personalized Jewelry Pieces Perfect for Mother's Day
Mar 10, 2016
New York Post - 6 Personalized Jewelry Pieces Perfect for Mother's Day
National Jeweler - Little Signs Sheep
Mar 10, 2016
National Jeweler - Little Signs Sheep
W Magazine - Too Cute for Words
Mar 10, 2016
W Magazine - Too Cute for Words
Grace Parra
Mar 10, 2016
Grace Parra
Little Faith Buddha:TSUM
Mar 10, 2016
Little Faith Buddha:TSUM
Vogue Kids Russia - Little Season's Honey Bee
Mar 10, 2016
Vogue Kids Russia - Little Season's Honey Bee
The Stripe - Stripe Talk
Mar 10, 2016
The Stripe - Stripe Talk
W Magazine - Hostess Gift Ideas
Mar 10, 2016
W Magazine - Hostess Gift Ideas
Women's Wear Daily - Mother's Day Gift Guide
Mar 10, 2016
Women's Wear Daily - Mother's Day Gift Guide
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In