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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Couture 2013
Jun 24, 2013
Couture 2013
Accessories Magazine - Designer Alex Woo to Hit a Homerun with MLB Jewelry Line
Jun 20, 2013
Accessories Magazine - Designer Alex Woo to Hit a Homerun with MLB Jewelry Line
MLB Fan Cave Launch
Jun 13, 2013
MLB Fan Cave Launch
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Jun 13, 2013
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Life & Style - Best Dressed Stars
May 13, 2013
Life & Style - Best Dressed Stars
Life & Style
May 13, 2013
Life & Style
Racked - 14 Mother’s Day Gifts That Say  ‘I Love You So Much I Ordered This in Time From the Internet’
May 08, 2013
Racked - 14 Mother’s Day Gifts That Say ‘I Love You So Much I Ordered This in Time From the Internet’
InDesign - Designing Lives
May 01, 2013
InDesign - Designing Lives
O Magazine - Look What We Found!
May 01, 2013
O Magazine - Look What We Found!
Rapaport Magazine - Jewelry Connoisseur & Silver Streak
May 01, 2013
Rapaport Magazine - Jewelry Connoisseur & Silver Streak
Kommersant Weekend
Apr 01, 2013
Kommersant Weekend
JCK - 20 Under 40
Apr 01, 2013
JCK - 20 Under 40
Second City Style - Interview With Jewelry Designer Alex Woo at Nordstrom
Mar 26, 2013
Second City Style - Interview With Jewelry Designer Alex Woo at Nordstrom
ChiTown Fashionista - Alex Woo: The Celebrity Jewelry Designer Who's Creating all the Buzz
Mar 23, 2013
ChiTown Fashionista - Alex Woo: The Celebrity Jewelry Designer Who's Creating all the Buzz
Refinery29 - Get Charmed: Meet Celeb Jewelry Designer Alex Woo At Nordstrom
Mar 22, 2013
Refinery29 - Get Charmed: Meet Celeb Jewelry Designer Alex Woo At Nordstrom
Racked - Dazzling Pendants!
Mar 20, 2013
Racked - Dazzling Pendants!
JCK - JCK Asks... Alex Woo
Mar 15, 2013
JCK - JCK Asks... Alex Woo
W Magazine - It Trend, It Girl
Feb 17, 2013
W Magazine - It Trend, It Girl
People StyleWatch - The Hot New TV Show
Feb 12, 2013
People StyleWatch - The Hot New TV Show
Elvis Duran - What's Trending
Feb 12, 2013
Elvis Duran - What's Trending
InStyle - AnnaSophia Robb's initial necklace in The Carrie Diaries
Feb 12, 2013
InStyle - AnnaSophia Robb's initial necklace in The Carrie Diaries
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In