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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Little Letters™
      • Mini Additions™
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
I am not this disease. This disease is a part of my history, but it is not my destiny.— Robin Roberts

Hello October!

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered monthly to your inbox.

As Seen In

MyScoop - Bama Must Haves!
MyScoop - Bama Must Haves!
Detroit Style Review - Show Your Love for the Detroit Tigers with Alex Woo Jewelry
Detroit Style Review - Show Your Love for the Detroit Tigers with Alex Woo Jewelry
InDesign Magazine - My Favorite Things: Tara Silberberg
InDesign Magazine - My Favorite Things: Tara Silberberg
Parents Magazine - How Mommy Got Her Glam Back
Parents Magazine - How Mommy Got Her Glam Back
Sky Delta - Christina Applegate
Sky Delta - Christina Applegate
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Magacin - Tesoros in el sur (Treasures in the South)
Magacin - Tesoros in el sur (Treasures in the South)
MyFoxNY.com - Bethenny Frankel
MyFoxNY.com - Bethenny Frankel
Under The Button - Alex Woo Features Penn
Under The Button - Alex Woo Features Penn
Detroit Free Press - Monogram Mania Makes Its Mark
Detroit Free Press - Monogram Mania Makes Its Mark
Behati Prinsloo - Wearing Little Princess Diamond
Behati Prinsloo - Wearing Little Princess Diamond
Pittsburgh Magazine - Grand Slam
Pittsburgh Magazine - Grand Slam
Hola! Puerto Rico - Se Unen Dos Nuevos Talentos A Reinhold
Hola! Puerto Rico - Se Unen Dos Nuevos Talentos A Reinhold
Archetypes - Trending: Jewelry That's All About You
Archetypes - Trending: Jewelry That's All About You
Candice Chiu - Triumph in the Skies II - Little Letter C
Candice Chiu - Triumph in the Skies II - Little Letter C
InDesign - Customer Types: Mommy Glam
InDesign - Customer Types: Mommy Glam
CBS The Doctors - Christina Applegate
CBS The Doctors - Christina Applegate
TLC - Who Do You Think You Are, Christina Applegate?
TLC - Who Do You Think You Are, Christina Applegate?
InStyle - Personalized Jewelry for Kate Middleton: What Designers Would Give the Duchess
InStyle - Personalized Jewelry for Kate Middleton: What Designers Would Give the Duchess
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
People StyleWatch - What We're Buying: Summer Bags, Sexy Heels and Secret Sports Fan Jewelry
People StyleWatch - What We're Buying: Summer Bags, Sexy Heels and Secret Sports Fan Jewelry
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In