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Women's Wear Daily interviewed Alex about our Origins Collection: "A PREQUEL. That’s how Alex Woo described Origins, her pendant line launched this month, executed in 18kt gold and diamonds." A bespoke fine jewelry collection, it's an homage to the Renaissance, and the origins of our Little Icons™ and where they evolved from. "There is more demand for something special, unique, and bespoke...it’s for a very special and niche clientele who may already have everything but is looking for a future heirloom.”

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