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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Chains
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Holidays
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Alex Morritt“New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours.”

Happy New Year!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Feb 13, 2014
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
The Style Line - Alex Woo
Feb 12, 2014
The Style Line - Alex Woo
AM New York - Hot List
Feb 11, 2014
AM New York - Hot List
Chicago Tribune - Valentine's Jewelry with Heart
Feb 06, 2014
Chicago Tribune - Valentine's Jewelry with Heart
LoveGold - Love Thyself
Feb 06, 2014
LoveGold - Love Thyself
Celeb Faves - Accessorize...Alex Woo's Rock Star
Feb 06, 2014
Celeb Faves - Accessorize...Alex Woo's Rock Star
LadyLux - Valentine's Day: Gifts for Him and Her
Feb 04, 2014
LadyLux - Valentine's Day: Gifts for Him and Her
Naluda Magazine - Simply Charming
Feb 01, 2014
Naluda Magazine - Simply Charming
Anna Sophia Robb at NYC's Super Saturday Night!
Feb 01, 2014
Anna Sophia Robb at NYC's Super Saturday Night!
Michigan Avenue Magazine - Super Bowl Guide: What to Wear
Jan 29, 2014
Michigan Avenue Magazine - Super Bowl Guide: What to Wear
Accessories Magazine - Editor's Blog: My Geographic Timeline
Jan 27, 2014
Accessories Magazine - Editor's Blog: My Geographic Timeline
LoveGold - Horsing Around & Wear for Good Fortune
Jan 27, 2014
LoveGold - Horsing Around & Wear for Good Fortune
Instore Magazine - Case In Point: Bridal-Party Perfect
Jan 27, 2014
Instore Magazine - Case In Point: Bridal-Party Perfect
Glam Girls Guide to Sports - Making the Superbowl Pretty One Necklace At a Time...
Jan 22, 2014
Glam Girls Guide to Sports - Making the Superbowl Pretty One Necklace At a Time...
New Jersey Bride - Things We Love For Your Bridesmaids
Jan 01, 2014
New Jersey Bride - Things We Love For Your Bridesmaids
Racked - Alex Woo on "The Carrie Diaries," Chicago's Best Brussels Sprouts
Dec 19, 2013
Racked - Alex Woo on "The Carrie Diaries," Chicago's Best Brussels Sprouts
WCIU The U - You&Me This Morning - Holiday Gifts for Women
Dec 12, 2013
WCIU The U - You&Me This Morning - Holiday Gifts for Women
Her Campus - 11 Cutest Alex Woo Necklaces!
Dec 11, 2013
Her Campus - 11 Cutest Alex Woo Necklaces!
Michigan Avenue Magazine - Daily Holiday Gift Picks From Our Staff
Dec 10, 2013
Michigan Avenue Magazine - Daily Holiday Gift Picks From Our Staff
Sobbing on Fifth blog - Fashion Gift Guide: Sister
Dec 09, 2013
Sobbing on Fifth blog - Fashion Gift Guide: Sister
The Carries Meet! AnnaSophia Robb Meets Sarah Jessica Parker
Dec 09, 2013
The Carries Meet! AnnaSophia Robb Meets Sarah Jessica Parker
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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