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SILVER Promotion Service & Jewelers of America: Affordable Luxury

Alex Woo Vida Cuff featured in an affordable luxury holiday gift guide

The SILVER Promotion Service partnered with Jewelers of America on an affordable-luxury holiday gift guide featuring the Alex Woo Vida Cuff.

The segment aired on outlets including WFTX Fox 4 Now and KGUN ABC 9. The cuff also supported the Natural Resources Defense Council through a portion of its proceeds. The Alex Woo feature begins at 1:25 in the video below.

The Vida Cuff is preserved here as part of the Alex Woo archive and is no longer available online.

Dec 03, 2014

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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

SILVER Promotion Service & Jewelers of America: Affordable Luxury

Hello October!

Put a mini on it

Sustainable & Ethical

Mix Layer & Stack