Charity Deals 'Tis Better to Give. But still fun to receive. What a charmer. Alex Woo will donate 10% of proceeds from each snazzy bee pendant to help the Häagen-Dazs Loves Honey Bees campaign. Did we mention free ice cream? What’s all the buzz about? Alex Woo’s delightful silver or gold diamond bee pendants, of course. Not only will 10% of proceeds go to the Häagen-Dazs Loves Honey Bees campaign, but shoppers will also receive a gift certificate for a free carton of ice cream! Bee aggressive.