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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Kristi Barlett“Take it all one day at a time and enjoy the journey.”

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Entertainment Weekly – Style Hunter: How to score the onscreen looks you love :: Camila Mendes wearing Alex Woo Mini Addition Heart in Riverdale
May 08, 2019
Entertainment Weekly - Style Hunter
Ashleigh Murray as Josie on CW's Riverdale wearing Alex Woo Rock Star Single Note 2 in Sterling Silver
Mar 07, 2019
Riverdale - Ashleigh Murray
Camila Mendes as Veronica on CW's Riverdale wearing Alex Woo Mini Addition Heart in Sterling Silver
Mar 07, 2019
Riverdale - Camila Mendes
The CW's Riverdale actress, Tiera Skovbye, wore our Sterling Silver Seasons Sunflower in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Tiera Skovbye
The CW's Riverdale actress, Ashleigh Murray, wore our Sterling Silver Elements Heartbeat in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Ashleigh Murray
The CW's Riverdale actress, Madeline Petsch, wore our Sterling Silver Vegas Cherries in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Madelaine Petsch
Camila Mendes as Veronica on CW's Riverdale 03x07 The Man in Black wearing Alex Woo Mini Addition Heart in Sterling Silver
Dec 06, 2018
Riverdale - Camila Mendes
Riverdale Actress, Ashleigh Murrary, wearing Alex Woo Princess Star Earrings
Mar 27, 2018
Life & Style - Princess Star Earrings
Riverdale Ashleigh Murray wearing Alex Woo Little Princess Star Earrings and Little Rock Star Single Note 2
Feb 09, 2018
Riverdale - Ashleigh Murray
Riverdale Vanessa Morgan wearing Alex Woo Little Signs Snake
Feb 02, 2018
Riverdale - Vanessa Morgan
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Dec 08, 2017
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show

Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

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As Seen In