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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

W Magazine - Attention Single Ladies
Jan 26, 2018
W Magazine - Attention Single Ladies
Tot Living - New York Designer Alex Woo Wows Celebrities
Jan 11, 2018
Tot Living - New York Designer Alex Woo Wows Celebrities
Bachelor contestant Kristina Schulman wearing Alex Woo Little Letter K in two-tone 18kt Yellow Gold and Sterling Silver
Dec 21, 2017
Kristina Schulman - Fusion Letter K
Skyler Samuels wearing Alex Woo Little Activist Paw in 14K Gold
Dec 11, 2017
Skyler Samuels - Little Activist Paw
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Dec 08, 2017
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
W - Charm Bracelets Are Back
Dec 05, 2017
W - Charm Bracelets Are Back
Disney Style - Bringing the Spirit of Disney·Pixar's Coco
Nov 22, 2017
Disney Style - Bringing the Spirit of Disney·Pixar's Coco
These celebs are sporting Alex Woo jewelry
Nov 19, 2017
These celebs are sporting Alex Woo jewelry
HelloGiggles.com - Disney·Pixar's Coco Collection
Nov 17, 2017
HelloGiggles.com - Disney·Pixar's Coco Collection
US Weekly - Little Letters
Nov 17, 2017
US Weekly - Little Letters
Danielle Campbell - Activist PINK
Nov 14, 2017
Danielle Campbell - Activist PINK
Good Morning America - Robin Roberts
Nov 14, 2017
Good Morning America - Robin Roberts
People.com - Kate Upton
Oct 27, 2017
People.com - Kate Upton
Valerie Bertinelli on The Chew promoting her latest book wearing our Alex Woo Little Signs Bull in 14kt White Gold with Diamonds
Oct 25, 2017
Valerie Bertinelli on The Chew
Valerie Bertinelli promoting her latest book wearing our Alex Woo Little Signs Bull and Little Faith Fleur de Lis in 14kt White Gold with Diamonds
Oct 23, 2017
Valerie Bertinelli "Valerie's Home Cooking" Book Signing
Emily Ratajkowski - MLB LA Dodgers
Oct 10, 2017
Emily Ratajkowski - MLB LA Dodgers
W Magazine - Little Faith & Symbols Cross
Oct 03, 2017
W Magazine - Little Faith & Symbols Cross
Alexis Knapp - Little Letter a
Oct 03, 2017
Alexis Knapp - Little Letter a
Philly.com - Little Seasons Owl
Jul 31, 2017
Philly.com - Little Seasons Owl
MJSA Journal - Little Activist and Little Letters
Jul 31, 2017
MJSA Journal - Little Activist and Little Letters
Women's Health - Mini Addition Earrings
Jul 31, 2017
Women's Health - Mini Addition Earrings
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In