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Alex Woo Jewelry
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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Mini Additions™
      • Letters + Numbers
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Love
    • Gifts for Summer
    • Gifts for Dog Lovers
    • Gifts for Lunar New Year
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
Henrik Edberg"June is the time for dreams to take flight.”

A New Season Is Blooming

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered directly to your inbox.

As Seen In

Riverdale Vanessa Morgan wearing Alex Woo Little Signs Snake
Feb 02, 2018
Riverdale - Vanessa Morgan
W Magazine - Attention Single Ladies
Jan 26, 2018
W Magazine - Attention Single Ladies
Tot Living - New York Designer Alex Woo Wows Celebrities
Jan 11, 2018
Tot Living - New York Designer Alex Woo Wows Celebrities
Bachelor contestant Kristina Schulman wearing Alex Woo Little Letter K in two-tone 18kt Yellow Gold and Sterling Silver
Dec 21, 2017
Kristina Schulman - Fusion Letter K
Skyler Samuels wearing Alex Woo Little Activist Paw in 14K Gold
Dec 11, 2017
Skyler Samuels - Little Activist Paw
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Dec 08, 2017
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
W - Charm Bracelets Are Back
Dec 05, 2017
W - Charm Bracelets Are Back
Disney Style - Bringing the Spirit of Disney·Pixar's Coco
Nov 22, 2017
Disney Style - Bringing the Spirit of Disney·Pixar's Coco
These celebs are sporting Alex Woo jewelry
Nov 19, 2017
These celebs are sporting Alex Woo jewelry
HelloGiggles.com - Disney·Pixar's Coco Collection
Nov 17, 2017
HelloGiggles.com - Disney·Pixar's Coco Collection
US Weekly - Little Letters
Nov 17, 2017
US Weekly - Little Letters
Danielle Campbell - Activist PINK
Nov 14, 2017
Danielle Campbell - Activist PINK
Good Morning America - Robin Roberts
Nov 14, 2017
Good Morning America - Robin Roberts
People.com - Kate Upton
Oct 27, 2017
People.com - Kate Upton
Valerie Bertinelli on The Chew promoting her latest book wearing our Alex Woo Little Signs Bull in 14kt White Gold with Diamonds
Oct 25, 2017
Valerie Bertinelli on The Chew
Valerie Bertinelli promoting her latest book wearing our Alex Woo Little Signs Bull and Little Faith Fleur de Lis in 14kt White Gold with Diamonds
Oct 23, 2017
Valerie Bertinelli "Valerie's Home Cooking" Book Signing
Emily Ratajkowski - MLB LA Dodgers
Oct 10, 2017
Emily Ratajkowski - MLB LA Dodgers
W Magazine - Little Faith & Symbols Cross
Oct 03, 2017
W Magazine - Little Faith & Symbols Cross
Alexis Knapp - Little Letter a
Oct 03, 2017
Alexis Knapp - Little Letter a
Philly.com - Little Seasons Owl
Jul 31, 2017
Philly.com - Little Seasons Owl
MJSA Journal - Little Activist and Little Letters
Jul 31, 2017
MJSA Journal - Little Activist and Little Letters
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In