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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Chains
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Holidays
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Alex Morritt“New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours.”

Happy New Year!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

As Seen In Star Magazine :: Alex Woo Little Activist VOTE on Gina Rodriguez and Rosario Dawson
Nov 12, 2019
Star Magazine - Pick of the Week
Tony Award Nominee and Actress Caitlin Kinnunen wearing Autograph Letter C in 14kt Yellow Gold
Nov 05, 2019
Caitlin Kinnunen - Autograph Letter
Auli'l Cravalho Behind the Scenes of The Little Mermaid Live wearing Alex Woo Seasons Sea Shell in 14k Yellow Gold
Oct 31, 2019
Auli'i Cravalho - The Little Mermaid Live
Lacey Chabert - Access Hollywood
Oct 22, 2019
Lacey Chabert - Access Hollywood
As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Oct 16, 2019
Star Magazine - Pretty in Pink
Musical Actress Jenna Ushkowitz wearing Alex Woo Little Luck Elephant in 14kt Yellow Gold
Oct 09, 2019
Jenna Ushkowitz #WooSpotting
Siri Daly on The Today Show #WooSpotting
Sep 25, 2019
Siri Daly on The Today Show #WooSpotting
Toy Story 4 - Ally Maki
Sep 17, 2019
Toy Story 4 - Ally Maki
Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Sep 16, 2019
Jenna Fischer - Office Ladies
Brianna Barnes wearing Alex Woo Little Autograph Letter B in 14k Yellow Gold
Sep 05, 2019
Brianna Barnes
Kristina Schulman - Bachelor in Paradise
Aug 30, 2019
Kristina Schulman - Bachelor in Paradise
Author and TODAY Show Host Siri Daly wearing Alex Woo x Sugarfina But First, Rosé Rose
Aug 29, 2019
Siri Daly - Sugarfina But First, Rosé Rose
New York Post - Alex Woo x Sugarfina
Aug 28, 2019
New York Post - Alex Woo x Sugarfina
Harley Quinn Smith - Lucky 7
Aug 28, 2019
Harley Quinn Smith - Lucky 7
Ally Maki - WooSpotting
Aug 26, 2019
Ally Maki - WooSpotting
Bethany Joy Lenz - TODAY Show
Aug 19, 2019
Bethany Joy Lenz - TODAY Show
Dancing with the Stars Professional Dancer Peta Murgatroyd wearing Alex Woo Little Autograph Letter M
1 comment ·Aug 08, 2019
Peta Murgatroyd - Autograph Letter M
The Bacholor's Brianna Barnes wearing Alex Woo Autograph Letter B
Aug 06, 2019
Brianna Barnes - Autograph Letter B
Actress Julianne Hough wearing Alex Woo Little Luck Elephant while on a safari holiday
Aug 01, 2019
Julianne Hough in Tanzania #WooSpotting
Pearson Actress, Bethany Joy Lenz, wearing Alex Woo Little Letter K during People Now interview
Jul 19, 2019
Bethany Joy Lenz - People Now
Ally Maki - Little Letter WooSpotting
Jul 18, 2019
Ally Maki - Little Letter WooSpotting
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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