New York Post - Alex Woo x Sugarfina

We were delighted to sit down with Sugarfina co-founder Rosie O’Neill and the New York Post during the New York Gift Show to discuss an upcoming holiday collaboration between Alex Woo and Sugarfina.

The partnership brought Sugarfina’s playful luxury into the world of fine jewelry with sculpted gold gummy bear designs, including sparkling diamond interpretations. The story also reflected on the original 14kt gold Champagne Gummy Bear necklace, which had already been seen on Jessica Alba, Chrissy Teigen, and TODAY contributor Siri Daly.

It was an exciting preview of a collection designed to make celebration wearable, blending craftsmanship, whimsy, and the unmistakable sweetness of Sugarfina.