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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

The CW's Riverdale actress, Ashleigh Murray, wore our Sterling Silver Elements Heartbeat in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Ashleigh Murray
The CW's Riverdale actress, Madeline Petsch, wore our Sterling Silver Vegas Cherries in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Madelaine Petsch
As Seen On Alexa & Katie Actress, Paris Berelc
Jan 14, 2019
Paris Berelc - Signs Tiger
Giada De Laurentiis wearing Alex Woo Little Autograph Letter G with Mini Addition Citrus Slice
Dec 18, 2018
Giada De Laurentiis - Autograph Letter
Hollywood Life - What To Get Your BFF This Holiday Season featuring Alex Woo Autograph Collection
Dec 13, 2018
Hollywood Life - Presents For Your BFF
Camila Mendes as Veronica on CW's Riverdale 03x07 The Man in Black wearing Alex Woo Mini Addition Heart in Sterling Silver
Dec 06, 2018
Riverdale - Camila Mendes
Alex Woo x Smith & Cult As Seen In Marie Claire Magazine
Dec 05, 2018
Marie Claire - Alex Woo x Smith & Cult
Behati Prinsloo wearing Alex Woo Little Letter G in Star Magazine
Dec 03, 2018
Star Magazine - Wearing Alex Woo
Style Meets Story - Alex Woo x Smith&Cult
Nov 26, 2018
Style Meets Story - Alex Woo x Smith&Cult
Food Network Star, Giada De Laurentiis, wearing Alex Woo Little Autograph G and Mini Shape Citrus Slice
3 comments ·Nov 21, 2018
Giada De Laurentiis - Autograph Letter
Girl's Life Magazine's 2019 Beauty To-Do List Plays Matchmaker with Alex Woo x Smith & Cult Autograph Collection
Nov 21, 2018
Girl's Life - Play Matchmaker
Bachelor and Bachelor in Paradise Star Kristina Schulman wearing Alex Woo Fusion Little Letter K in 18K Yellow Gold and Sterling Silver
Nov 20, 2018
Kristina Schulman - Fusion K
Valerie Bertinelli wearing Alex Woo Little Faith Fleur de Lis in 14kt White Gold with Diamonds
Nov 20, 2018
Valerie Bertinelli - Gratitude Giveaway
Bustle - Disney•Pixar Holiday Collection
Nov 16, 2018
Bustle - Disney•Pixar Holiday Collection
Singer Madison Beer wearing Alex Woo Little Autograph Earring in hashtag Legend Magazine
Nov 14, 2018
Hashtag Legend - Madison Beer
Paris Berelc wearing Alex Woo Little Chinese Zodiac Signs Tiger in 14k Yellow Gold
Nov 12, 2018
Paris Berelc - Signs Tiger
Rosario Dawson wearing Alex Woo Little Activist VOTE
Nov 06, 2018
Rosario Dawson - Activist VOTE
Gina Rodriguez wearing Alex Woo Little Activist VOTE
Nov 05, 2018
Gina Rodriguez @ Miami Latino March #WooSpotting
As Seen In The Hollywood Reporter :: Fashion Designers Get Political :: Alex Woo Activist VOTE
Nov 02, 2018
The Hollywood Reporter - Fashion Designers Get Political
Mira Sorvino wearing Alex Woo Little Activist VOTE
Oct 29, 2018
Mira Sorvino @ Women's Conference of Florida #WooSpotting
Mira Sorvino wearing Alex Woo Little Activist VOTE
Oct 23, 2018
Mira Sorvino - Activist VOTE #WooSpotting
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In