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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Rummele's Jewelers - 2013 Holiday Season Look Book
Dec 01, 2013
Rummele's Jewelers - 2013 Holiday Season Look Book
MJSA Journal - Charmed, I'm Sure
Dec 01, 2013
MJSA Journal - Charmed, I'm Sure
The Metropolitan d'Etroit - Beauty Mark
Dec 01, 2013
The Metropolitan d'Etroit - Beauty Mark
Her Campus - The Best Holiday Gifts for Girls & Mom 2013: Over $100
Nov 18, 2013
Her Campus - The Best Holiday Gifts for Girls & Mom 2013: Over $100
Detroit Free Press - Souvenir of the week: Tigers jewelry
Nov 03, 2013
Detroit Free Press - Souvenir of the week: Tigers jewelry
Lux Bond & Green Fall/Winter
Nov 01, 2013
Lux Bond & Green Fall/Winter
South Florida Luxury Guide - Little Signs Lion
Nov 01, 2013
South Florida Luxury Guide - Little Signs Lion
Instoremag.com - Betting on the Year of the Horse?
Oct 29, 2013
Instoremag.com - Betting on the Year of the Horse?
Marie Claire - Christina Applegate Wants Your Help
Oct 28, 2013
Marie Claire - Christina Applegate Wants Your Help
Carrie Diaries Season 2 - Little Letter C
Oct 25, 2013
Carrie Diaries Season 2 - Little Letter C
St. Louis Magazine - Jewelry Designer Alex Woo’s MLB Collaboration Hits It Out of The Park
Oct 23, 2013
St. Louis Magazine - Jewelry Designer Alex Woo’s MLB Collaboration Hits It Out of The Park
Celeb Faves - Fave of the Day: Alex Woo BCA
Oct 23, 2013
Celeb Faves - Fave of the Day: Alex Woo BCA
Macy's Workshop - Featuring Alex Woo
Oct 15, 2013
Macy's Workshop - Featuring Alex Woo
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Oct 14, 2013
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Racked.com - Celebrate that Clutch BoSox Victory Last Night with Alex Woo
Oct 14, 2013
Racked.com - Celebrate that Clutch BoSox Victory Last Night with Alex Woo
MyScoop - Bama Must Haves!
Oct 11, 2013
MyScoop - Bama Must Haves!
Detroit Style Review - Show Your Love for the Detroit Tigers with Alex Woo Jewelry
Oct 11, 2013
Detroit Style Review - Show Your Love for the Detroit Tigers with Alex Woo Jewelry
InDesign Magazine - My Favorite Things: Tara Silberberg
Oct 01, 2013
InDesign Magazine - My Favorite Things: Tara Silberberg
Parents Magazine - How Mommy Got Her Glam Back
Oct 01, 2013
Parents Magazine - How Mommy Got Her Glam Back
Sky Delta - Christina Applegate
Oct 01, 2013
Sky Delta - Christina Applegate
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Sep 30, 2013
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In