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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

IDEX Magazine - The Creative Spark: Designer Chic
May 14, 2014
IDEX Magazine - The Creative Spark: Designer Chic
W Magazine - Maternal Urges
May 09, 2014
W Magazine - Maternal Urges
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
May 07, 2014
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
MLB Network - The Rundown: Mother's Day
May 06, 2014
MLB Network - The Rundown: Mother's Day
Newsday - ExploreLI Shopping: Bears!
Apr 21, 2014
Newsday - ExploreLI Shopping: Bears!
Accessory Agenda - Accessory Edit
Apr 16, 2014
Accessory Agenda - Accessory Edit
The Silver Institute & Silver Promotion Service Brochure
Apr 15, 2014
The Silver Institute & Silver Promotion Service Brochure
E! Online - Monday's Muse: Prince George
Apr 14, 2014
E! Online - Monday's Muse: Prince George
WHERE Boston - Buy Me Souvenirs
Apr 14, 2014
WHERE Boston - Buy Me Souvenirs
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Apr 05, 2014
Disney's Olivia Holt: Bears Pendant #WooSpotting!
KSDK Channel 5 News - New Cards Fashion
Apr 02, 2014
KSDK Channel 5 News - New Cards Fashion
WAG Magazine - Diamonds of a Different Sort
Apr 01, 2014
WAG Magazine - Diamonds of a Different Sort
Berkshire Hathaway Shareholder's Meeting - 2014 Visitor's Guide
1 comment ·Mar 20, 2014
Berkshire Hathaway Shareholder's Meeting - 2014 Visitor's Guide
Greenwich Jewelers - International Women's Day
Mar 07, 2014
Greenwich Jewelers - International Women's Day
Woodbury Magazine - Simply Spring: Staples of the Season
Feb 27, 2014
Woodbury Magazine - Simply Spring: Staples of the Season
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Feb 13, 2014
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
The Style Line - Alex Woo
Feb 12, 2014
The Style Line - Alex Woo
AM New York - Hot List
Feb 11, 2014
AM New York - Hot List
Chicago Tribune - Valentine's Jewelry with Heart
Feb 06, 2014
Chicago Tribune - Valentine's Jewelry with Heart
LoveGold - Love Thyself
Feb 06, 2014
LoveGold - Love Thyself
Celeb Faves - Accessorize...Alex Woo's Rock Star
Feb 06, 2014
Celeb Faves - Accessorize...Alex Woo's Rock Star
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In