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  • SHOP ALL
    • New Arrivals
    • Bestsellers
    • Graduation Gift Guide
  • COLLECTIONS
    • Little Icons™
    • Mini Additions™
    • Collaborations
    • Earrings
    • Rings
    • Chains
    • Custom Studio
  • NEWS & PRESS
  • OUR STORY
    • Alex Woo's Milestones
    • Behind the Charm
    • Partnerships
  • #CHARMTHEWORLD
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As Seen In

American Way Magazine - Think Pink
Oct 06, 2014
American Way Magazine - Think Pink
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
May 07, 2014
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
Marie Claire - Christina Applegate Wants Your Help
Oct 28, 2013
Marie Claire - Christina Applegate Wants Your Help
Celeb Faves - Fave of the Day: Alex Woo BCA
Oct 23, 2013
Celeb Faves - Fave of the Day: Alex Woo BCA
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Oct 14, 2013
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Sep 30, 2013
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?
Nov 20, 2010
InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?
USA Today - Products to give pink extra punch
Oct 11, 2010
USA Today - Products to give pink extra punch
People.com - Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer
1 comment ·Oct 01, 2010
People.com - Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer
Marie Claire – Pink Ladies
Sep 29, 2010
Marie Claire – Pink Ladies
People Style Watch – Breast Cancer Awareness Month
Sep 17, 2010
People Style Watch – Breast Cancer Awareness Month
O Magazine - Shop Till You Stop Breast Cancer
Sep 13, 2010
O Magazine - Shop Till You Stop Breast Cancer
Stand Up To Cancer - Christina Applegate
Sep 10, 2010
Stand Up To Cancer - Christina Applegate
US Weekly - Christina Applegate : Baby Joy!
Aug 09, 2010
US Weekly - Christina Applegate : Baby Joy!
Town & Country - Must Have, Must Give
Jul 01, 2010
Town & Country - Must Have, Must Give
Audrey - We Love Woo!
Sep 29, 2009
Audrey - We Love Woo!
put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

sustainable & ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

mix, layer & stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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