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  • JEWELRY
    Most Popular
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Dog + Pets
    Astrological Zodiac
    Lexeme
    Charitable
    Alex Woo Little Icons™
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    Custom
    Collaborations
    COLLABORATIONS
    Major League Baseball
    My Little Pony
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Sugarfina
    Anheuser-Busch
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Mom
    • Gifts for Love
    • Gifts for Summer
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lailah Gifty Akita“May is a month of rebirth, of renewed vitality and energy.”

May is here!

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As Seen In

Harley Quinn Smith - Lucky 7
Aug 28, 2019
Harley Quinn Smith - Lucky 7
Harley Quinn Smith - Number 7
Jul 30, 2018
Harley Quinn Smith - Number 7
Harley Quinn Smith - Little Number 7
Jun 06, 2018
Harley Quinn Smith - Little Number 7
Tot Living - New York Designer Alex Woo Wows Celebrities
Jan 11, 2018
Tot Living - New York Designer Alex Woo Wows Celebrities
InStyle Russia - Little Number 1
Mar 17, 2017
InStyle Russia - Little Number 1
Women's Health - Little Icons
Dec 06, 2016
Women's Health - Little Icons
The Knot - Alex Woo Dishes on Picking Timeless Bridal Jewelry
Feb 26, 2016
The Knot - Alex Woo Dishes on Picking Timeless Bridal Jewelry
1968 Magazine - Interview: Jewelry Designer Alex Woo
Dec 20, 2014
1968 Magazine - Interview: Jewelry Designer Alex Woo
Diamond Cellar
Jun 21, 2014
Diamond Cellar
Michigan Avenue Magazine - Super Bowl Guide: What to Wear
Jan 29, 2014
Michigan Avenue Magazine - Super Bowl Guide: What to Wear
InDesign - Designing Lives
May 01, 2013
InDesign - Designing Lives
O Magazine - Look What We Found!
May 01, 2013
O Magazine - Look What We Found!
JCK - JCK Asks... Alex Woo
Mar 15, 2013
JCK - JCK Asks... Alex Woo
Chicago Collection - Sounds & Numbers
Dec 01, 2011
Chicago Collection - Sounds & Numbers
People - Mother's Day Gift Guide: Heidi Klum
Apr 28, 2011
People - Mother's Day Gift Guide: Heidi Klum
Fashion Windows - A Timeless Mother's Day Gift
May 05, 2010
Fashion Windows - A Timeless Mother's Day Gift
National Jeweler - Celebrity Style Jewelry
Mar 05, 2010
National Jeweler - Celebrity Style Jewelry
OK Magazine - Kim Kardashian Superbowl Luck
2 comments ·Feb 08, 2010
OK Magazine - Kim Kardashian Superbowl Luck
Gossip Girl - Dan de Fleurette
Oct 06, 2009
Gossip Girl - Dan de Fleurette
Audrey - We Love Woo!
Sep 29, 2009
Audrey - We Love Woo!
Coolspotters: Alex Woo Little Big Vegas Spade and Leighton Meester
Sep 03, 2009
Coolspotters: Alex Woo Little Big Vegas Spade and Leighton Meester
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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As Seen In