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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Chains
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Holidays
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Alex Morritt“New year—a new chapter, new verse, or just the same old story? Ultimately, we write it. The choice is ours.”

Happy New Year!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Ziwe wearing Alex Woo Little Letter Z in 14kt Yellow Gold
Jun 25, 2021
Essence - The New Normal of Late Night TV
Lacey Chabert wearing Alex Woo Little Letter J in 14kt Yellow Gold
Aug 03, 2020
Lacey Chabert - J for Julia
Actress Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Jul 01, 2020
Clara Wilsey - Little Letter C
The Zoe Report - The Best Jewelry On Amazon Is Actually Really Luxe
Mar 27, 2020
The Zoe Report - The Best Jewelry On Amazon Is Actually Really Luxe
Clara Wilsey - Little Letter WooSpotting
Mar 17, 2020
Clara Wilsey - Little Letter WooSpotting
Actress Lacey Chabert wearing Alex Woo Little Letter J in 14kt Yellow Gold
Mar 03, 2020
Lacey Chabert - Little Letter WooSpotting
Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Feb 29, 2020
Clara Wilsey - Little Letter C
Clara Wilsey - Little Letter C
Jan 29, 2020
Clara Wilsey - Little Letter C
Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Jan 06, 2020
Clara Wilsey - Little Letter WooSpotting
Carrie St Louis - Letter C
Dec 02, 2019
Carrie St Louis - Letter C
Netflix's Tall Girl's Actress Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Nov 14, 2019
Clara Wilsey - Letter C
Lacey Chabert - Access Hollywood
Oct 22, 2019
Lacey Chabert - Access Hollywood
Toy Story 4 - Ally Maki
Sep 17, 2019
Toy Story 4 - Ally Maki
Kristina Schulman - Bachelor in Paradise
Aug 30, 2019
Kristina Schulman - Bachelor in Paradise
Ally Maki - WooSpotting
Aug 26, 2019
Ally Maki - WooSpotting
Bethany Joy Lenz - TODAY Show
Aug 19, 2019
Bethany Joy Lenz - TODAY Show
Pearson Actress, Bethany Joy Lenz, wearing Alex Woo Little Letter K during People Now interview
Jul 19, 2019
Bethany Joy Lenz - People Now
Ally Maki - Little Letter WooSpotting
Jul 18, 2019
Ally Maki - Little Letter WooSpotting
Bethany Joy Lenz, Actress of Suits Spinoff Pearson, wearing Alex Woo Little Letter K
Jul 17, 2019
Bethany Joy Lenz - New York Live
Grumpy Magazine featuring Actress Kira Kosarin in Alex Woo Little Letter K
Apr 02, 2019
Grumpy Magazine - Kira Kosarin
As Seen On Holly Robinson Peete :: Custom Yellow Gold with Diamonds Little Letter H
Mar 08, 2019
Holly Robinson Peete - Letter H
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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