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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Kristi Barlett“Take it all one day at a time and enjoy the journey.”

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

People - Little Letter J
Dec 08, 2016
People - Little Letter J
UsWeekly - Jana Kramer - Diamond Letter J
Oct 24, 2016
UsWeekly - Jana Kramer - Diamond Letter J
People Magazine - Jana Kramer - Diamond Letter J
Oct 03, 2016
People Magazine - Jana Kramer - Diamond Letter J
Bad Moms movie - Christina Applegate #woospotting
May 25, 2016
Bad Moms movie - Christina Applegate #woospotting
Woo Spotting - KeKe Palmer
Mar 09, 2016
Woo Spotting - KeKe Palmer
Woo Spotting - KeKe Palmer
Mar 09, 2016
Woo Spotting - KeKe Palmer
Little Letter K - KeKe Palmer
Jan 30, 2016
Little Letter K - KeKe Palmer
1968 Magazine - Interview: Jewelry Designer Alex Woo
Dec 20, 2014
1968 Magazine - Interview: Jewelry Designer Alex Woo
#WooSpotting: January Jones
Sep 12, 2014
#WooSpotting: January Jones
The Silver Institute & Silver Promotion Service Brochure
Apr 15, 2014
The Silver Institute & Silver Promotion Service Brochure
Woodbury Magazine - Simply Spring: Staples of the Season
Feb 27, 2014
Woodbury Magazine - Simply Spring: Staples of the Season
LadyLux - Valentine's Day: Gifts for Him and Her
Feb 04, 2014
LadyLux - Valentine's Day: Gifts for Him and Her
Naluda Magazine - Simply Charming
Feb 01, 2014
Naluda Magazine - Simply Charming
Anna Sophia Robb at NYC's Super Saturday Night!
Feb 01, 2014
Anna Sophia Robb at NYC's Super Saturday Night!
Racked - Alex Woo on "The Carrie Diaries," Chicago's Best Brussels Sprouts
Dec 19, 2013
Racked - Alex Woo on "The Carrie Diaries," Chicago's Best Brussels Sprouts
WCIU The U - You&Me This Morning - Holiday Gifts for Women
Dec 12, 2013
WCIU The U - You&Me This Morning - Holiday Gifts for Women
Sobbing on Fifth blog - Fashion Gift Guide: Sister
Dec 09, 2013
Sobbing on Fifth blog - Fashion Gift Guide: Sister
The Carries Meet! AnnaSophia Robb Meets Sarah Jessica Parker
Dec 09, 2013
The Carries Meet! AnnaSophia Robb Meets Sarah Jessica Parker
People StyleWatch - 2013 Holiday Gift Guide
Dec 01, 2013
People StyleWatch - 2013 Holiday Gift Guide
Her Campus - The Best Holiday Gifts for Girls & Mom 2013: Over $100
Nov 18, 2013
Her Campus - The Best Holiday Gifts for Girls & Mom 2013: Over $100
Carrie Diaries Season 2 - Little Letter C
Oct 25, 2013
Carrie Diaries Season 2 - Little Letter C
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In