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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

NY Metro Parents
Feb 06, 2019
NY Metro Parents
Behati Prinsloo wearing Alex Woo Little Letter G in Star Magazine
Dec 03, 2018
Star Magazine - Wearing Alex Woo
Bachelor and Bachelor in Paradise Star Kristina Schulman wearing Alex Woo Fusion Little Letter K in 18K Yellow Gold and Sterling Silver
Nov 20, 2018
Kristina Schulman - Fusion K
Bachelor in Paradise contestant Kristina Schulman wearing Alex Woo Little Letter K in two-tone 18kt Yellow Gold and Sterling Silver
Jul 13, 2018
Kristina Schulman - Fusion Letter K
Heidi Pratt wearing Alex Woo Little Letter G
Jun 14, 2018
Heidi Pratt - Little Letter G
Olivia Holt wearing Alex Woo Little O at the Nintendos 2018 Super Smash Bros Invitational in Los Angeles
Jun 14, 2018
Olivia Holt - Little Letter O
Dancing with the Stars - Mirai Nagasu wearing Little Letter M
Jun 06, 2018
Dancing with the Stars - Mirai Nagasu wearing Little Letter M
Heidi Pratt - Little Letter G
Jun 06, 2018
Heidi Pratt - Little Letter G
Fort Lauderdale - Bailee Madison
Jun 06, 2018
Fort Lauderdale - Bailee Madison
People.com - 15 Perfectly Personal Jewelry Pieces to Gift Mom this Mother’s Day
Jun 06, 2018
People.com - 15 Perfectly Personal Jewelry Pieces to Gift Mom this Mother’s Day
Behati Prinsloo - Little Letter G
Jun 06, 2018
Behati Prinsloo - Little Letter G
Behati Prinsloo wearing Alex Woo Little Letter G in husband Adam Levine's Maroon 5 "Girls Like You" Music Video
May 30, 2018
Behati Prinsloo wearing Little Letter G in Maroon 5 "Girls Like You" Music Video
Skyler Samuels @ NYFW #WooSpotting
Feb 16, 2018
Skyler Samuels @ NYFW #WooSpotting
Tot Living - New York Designer Alex Woo Wows Celebrities
Jan 11, 2018
Tot Living - New York Designer Alex Woo Wows Celebrities
Bachelor contestant Kristina Schulman wearing Alex Woo Little Letter K in two-tone 18kt Yellow Gold and Sterling Silver
Dec 21, 2017
Kristina Schulman - Fusion Letter K
US Weekly - Little Letters
Nov 17, 2017
US Weekly - Little Letters
Alexis Knapp - Little Letter a
Oct 03, 2017
Alexis Knapp - Little Letter a
MJSA Journal - Little Activist and Little Letters
Jul 31, 2017
MJSA Journal - Little Activist and Little Letters
Essence - Little Letter a
Jul 31, 2017
Essence - Little Letter a
Women's Health - Little Icons
May 25, 2017
Women's Health - Little Icons
Men's Health - Astrological Signs Twin Stars and Letter P
Jan 24, 2017
Men's Health - Astrological Signs Twin Stars and Letter P
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In