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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Little Letters™
      • Mini Additions™
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
I am not this disease. This disease is a part of my history, but it is not my destiny.— Robin Roberts

Hello October!

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered monthly to your inbox.

As Seen In

As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Star Magazine - Pretty in Pink
Alex Woo wants to help the honey bees too
Alex Woo wants to help the honey bees too
American Way Magazine - Think Pink
American Way Magazine - Think Pink
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
InStyle.com - What's Right Now! Christina Applegate Fights to Rid the World of Cancer
Newsday - ExploreLI Shopping: Bears!
Newsday - ExploreLI Shopping: Bears!
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Marie Claire - Christina Applegate Wants Your Help
Marie Claire - Christina Applegate Wants Your Help
Celeb Faves - Fave of the Day: Alex Woo BCA
Celeb Faves - Fave of the Day: Alex Woo BCA
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Stand Up To Cancer - Chelsea Handler
Stand Up To Cancer - Chelsea Handler
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
People StyleWatch - Green Buy of the Month!
People StyleWatch - Green Buy of the Month!
Us Weekly - The US Buzzzz-O-Meter
Us Weekly - The US Buzzzz-O-Meter
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
In Touch - Stars Go Wild For Chimpanzee!
In Touch - Stars Go Wild For Chimpanzee!
Africa Geographic - Holiday Gift Ideas
Africa Geographic - Holiday Gift Ideas
Daily Candy - Gifts That Give Back
Daily Candy - Gifts That Give Back
14th Annual Super Saturday
14th Annual Super Saturday
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In