25 YEARS OF THE BEST CHARMS EVER MADE
Proudly made in New York, our fine jewelry collections are crafted with love and a passion for beauty. We use only the finest eco-friendly materials, ensuring quality and sustainability in every piece. With over a thousand unique styles, our jewelry is designed to celebrate your story and individuality. 🔊
Gifts for MOM
Never Too Late
Gifts for Love
xoxo
Gifts for MLB
I'm a Fan
Gifts for Dog Lovers
Bow WowLetters & Numbers
Shop by collection
Feature
World Bee Day 🐝 (5/20)
Since 2009, Alex Woo has proudly buzzed in support of our honeybees — launching her iconic Bee Charms with Häagen-Dazs and uniting leaders in fashion, food, and lifestyle for a cause that touches every blossom of life.
Featured in Vogue, Harper’s Bazaar, and more, our Gold Bee Charm is more than just sweet style — it’s a golden tribute to the tiny pollinators that sustain ecosystems and nourish our planet. Bees pollinate one-third of the food we eat and are truly at the heart of our world.
Save the World. Charm the World. One Bee at a Time.
Bee Inspired
Featured in Vogue, Harper’s Bazaar, and more, our Gold Bee Charm is more than just sweet style — it’s a golden tribute to the tiny pollinators that sustain ecosystems and nourish our planet. Bees pollinate one-third of the food we eat and are truly at the heart of our world.
Save the World. Charm the World. One Bee at a Time.
