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  • SHOP ALL
    • New Arrivals
    • Bestsellers
    • Graduation Gift Guide
  • COLLECTIONS
    • Little Icons™
    • Mini Additions™
    • Collaborations
    • Earrings
    • Rings
    • Chains
    • Custom Studio
  • NEWS & PRESS
  • OUR STORY
    • Alex Woo's Milestones
    • Behind the Charm
    • Partnerships
  • #CHARMTHEWORLD
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As Seen In

Alexa &  Katie - Choose Your Own Adventure
Jul 02, 2020
Alexa & Katie - Choose Your Own Adventure
Lilly Singh wearing our Alex Woo Mini X BOSS in 14kt Yellow Gold
Dec 13, 2019
A Little Late with Lilly Singh - Mini X BOSS
Lacey Chabert - Access Hollywood
Oct 22, 2019
Lacey Chabert - Access Hollywood
Kristina Schulman - Bachelor in Paradise
Aug 30, 2019
Kristina Schulman - Bachelor in Paradise
Bethany Joy Lenz - TODAY Show
Aug 19, 2019
Bethany Joy Lenz - TODAY Show
Pearson Actress, Bethany Joy Lenz, wearing Alex Woo Little Letter K during People Now interview
Jul 19, 2019
Bethany Joy Lenz - People Now
Bethany Joy Lenz, Actress of Suits Spinoff Pearson, wearing Alex Woo Little Letter K
Jul 17, 2019
Bethany Joy Lenz - New York Live
Entertainment Weekly – Style Hunter: How to score the onscreen looks you love :: Camila Mendes wearing Alex Woo Mini Addition Heart in Riverdale
May 08, 2019
Entertainment Weekly - Style Hunter
Nina Dobrev wearing Alex Woo Little Rock Star Lightning Bolt in Imagista Magazine, Issue 8
May 08, 2019
Imagista - Nina Dobrev
Ashleigh Murray as Josie on CW's Riverdale wearing Alex Woo Rock Star Single Note 2 in Sterling Silver
Mar 07, 2019
Riverdale - Ashleigh Murray
Camila Mendes as Veronica on CW's Riverdale wearing Alex Woo Mini Addition Heart in Sterling Silver
Mar 07, 2019
Riverdale - Camila Mendes
The CW's Riverdale actress, Tiera Skovbye, wore our Sterling Silver Seasons Sunflower in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Tiera Skovbye
The CW's Riverdale actress, Ashleigh Murray, wore our Sterling Silver Elements Heartbeat in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Ashleigh Murray
The CW's Riverdale actress, Madeline Petsch, wore our Sterling Silver Vegas Cherries in Season 3,  Episode 9, No Exit!
Jan 18, 2019
Riverdale - Madelaine Petsch
Camila Mendes as Veronica on CW's Riverdale 03x07 The Man in Black wearing Alex Woo Mini Addition Heart in Sterling Silver
Dec 06, 2018
Riverdale - Camila Mendes
Netflix Film 'To All the Boys I've Loved Before' Actress Lana Condor wearing Alex Woo Little Luck Wishbone in 14K Yellow Gold
Aug 21, 2018
Lana Condor on E! News and Fox #WooSpotting
Syfy's Deadly Class Actress Lana Condor at San Diego Comic Con (SDCC) wearing Alex Woo Little Luck Wishbone in 14K Yellow Gold
Jul 21, 2018
Lana Condor @ SDCC #WooSpotting
As Seen In Star Magazine :: Wearing Alex Woo :: Disney•Pixar’s Incredibles 2
Jun 14, 2018
Star Magazine - Wearing Alex Woo
Seventeen Magazine May + June 2018 Charmed Life
Jun 11, 2018
Seventeen - Charmed Life
Dancing with the Stars - Mirai Nagasu wearing Little Letter M
Jun 06, 2018
Dancing with the Stars - Mirai Nagasu wearing Little Letter M
Behati Prinsloo wearing Alex Woo Little Letter G in husband Adam Levine's Maroon 5 "Girls Like You" Music Video
May 30, 2018
Behati Prinsloo wearing Little Letter G in Maroon 5 "Girls Like You" Music Video
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put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

sustainable & ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

mix, layer & stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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