news & press

A pioneer in the industry, Alex Woo jewelry remains one of the most recognized and innovative jewelry brands with millions of fans and collectors.

As the first designer to specialize in personalization, the coveted Little Icons™ collections quickly became favorites in top fashion magazines such as InStyle and W and was the signature Carrie Bradshaw “c” necklace for The Carrie Diaries and all 6 seasons of the popular TV Series Gossip Girl and Riverdale.


Just some of the celebrities, trendsetters, and changemakers seen wearing Alex Woo jewelry. Browse the list of stars and a roundup of their best snaps for style inspiration and see what icon they chose.


A compilation of a few hundred editorials from countless magazines, television shows, movies, newspapers and blogs that have featured Alex Woo jewelry over the years.

what people are saying

It was…impossible not to like her... Alex was passionate, creative, smart, caring, and had a megawatt smile that would light up the entire room. In an industry where so much that is applauded is derivative, reimagined, and predictable Alex Woo jewels were the holy grail of design—they were original.

Woo was an award-winning jewelry designer and is credited with being the first jewelry designer to specialize in personalization with her Little Icons Collections.

Alex sincerely wanted to create a legacy with joyful fine jewelry to celebrate life—and she succeeded. Alex was an incredible woman who was as kind and passionate as she was strong and intelligent... She was a remarkable person, a fierce and loyal friend, a trailblazing jewelry designer, a savvy businesswoman and a wonderful mom.

Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!

Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".

The Alex Woo collection is versatile enough to fit every woman's interests.