Designer Profile

Alex Woo

Alex Woo is an award-winning designer who has been designing personal and timeless jewelry for over twenty years. As a leading jeweler among a new generation of designers, her eponymous brand of premium fine jewelry charms is one of the most recognized and coveted. Known for her sculptural charms that blend premium craftsmanship with personal storytelling, all her designs are made in New York City.  A pioneer in her industry, she was the first jewelry designer to specialize in personalization with her most recognized and celebrated Little Icons™ Collections. 

Named as one of Crain’s New York Business’s 40 under 40, she has attracted an established client list of fashion editors, influencers, and celebrities.  In addition to being featured in top fashion magazines such as InStyle, and W, she's also known as the designer behind the signature Carrie Bradshaw “c” necklace for The Carrie Diaries and her jewelry was featured on all 6 seasons of the popular TV Series Gossip Girl

Alex Woo jewelry is sold at department and fine jewelry stores nationwide.