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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Francis Duggan"It's beautiful, the summer month of June, and the sun shines most of the day brightly."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Working Mother - Graduation Gifts
Apr 23, 2019
Working Mother - Graduation Gifts
Alex Woo x Smith & Cult As Seen In Marie Claire Magazine
Dec 05, 2018
Marie Claire - Alex Woo x Smith & Cult
Style Meets Story - Alex Woo x Smith&Cult
Nov 26, 2018
Style Meets Story - Alex Woo x Smith&Cult
Girl's Life Magazine's 2019 Beauty To-Do List Plays Matchmaker with Alex Woo x Smith & Cult Autograph Collection
Nov 21, 2018
Girl's Life - Play Matchmaker
Bustle - Disney•Pixar Holiday Collection
Nov 16, 2018
Bustle - Disney•Pixar Holiday Collection
Medium Blonde - AWxSC Collaboration
Oct 18, 2018
Medium Blonde - AWxSC Collaboration
Alex Woo x Smith & Cult Collaboration :: Gotham
Oct 01, 2018
Gotham - Alex Woo x Smith&Cult

Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

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As Seen In