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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Mariska Hargitay"My dad taught me that good health is all about living in gratitude."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Aug 14, 2020
Jenna Fischer - As Moms Do
Paris Berelc wearing Alex Woo Rock Star Cross in 14kt White Gold with Diamonds
Aug 11, 2020
Paris Berelc - Rock Star Cross
Lacey Chabert wearing Alex Woo Little Letter J in 14kt Yellow Gold
Aug 03, 2020
Lacey Chabert - J for Julia
Clara Wilsey - Little Letter WooSpotting
Mar 17, 2020
Clara Wilsey - Little Letter WooSpotting
Actress Lacey Chabert wearing Alex Woo Little Letter J in 14kt Yellow Gold
Mar 03, 2020
Lacey Chabert - Little Letter WooSpotting
Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Feb 29, 2020
Clara Wilsey - Little Letter C
Ayesha Curry and Daughter Riley wearing Alex Woo Sterling Silver Sugarfina Champagne Gummy Bear
Feb 03, 2020
Ayesha Curry and Daughter Riley - Sugarfina Champagne Gummy Bear
Clara Wilsey - Little Letter C
Jan 29, 2020
Clara Wilsey - Little Letter C
Schitt's Creek actress, Jennifer Robertson, wearing Alex Woo 14kt Autograph Letter "J" Earring Single Stud at the EW pre-SAG Awards party
Jan 21, 2020
Jennifer Robertson - Autograph Letter Earring Single Stud
Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Jan 06, 2020
Clara Wilsey - Little Letter WooSpotting
Lilly Singh wearing our Alex Woo Mini X BOSS in 14kt Yellow Gold
Dec 13, 2019
A Little Late with Lilly Singh - Mini X BOSS
Netflix's Tall Girl's Actress Clara Wilsey wearing Alex Woo Little Letter C in 14kt Yellow Gold
Nov 14, 2019
Clara Wilsey - Letter C
Auli'l Cravalho Behind the Scenes of The Little Mermaid Live wearing Alex Woo Seasons Sea Shell in 14k Yellow Gold
Oct 31, 2019
Auli'i Cravalho - The Little Mermaid Live
Lacey Chabert - Access Hollywood
Oct 22, 2019
Lacey Chabert - Access Hollywood
Musical Actress Jenna Ushkowitz wearing Alex Woo Little Luck Elephant in 14kt Yellow Gold
Oct 09, 2019
Jenna Ushkowitz #WooSpotting
Siri Daly on The Today Show #WooSpotting
Sep 25, 2019
Siri Daly on The Today Show #WooSpotting
Jenna Fischer wearing Alex Woo Little Faith Peace Dove in 14kt Yellow Gold
Sep 16, 2019
Jenna Fischer - Office Ladies
Kristina Schulman - Bachelor in Paradise
Aug 30, 2019
Kristina Schulman - Bachelor in Paradise
Author and TODAY Show Host Siri Daly wearing Alex Woo x Sugarfina But First, Rosé Rose
Aug 29, 2019
Siri Daly - Sugarfina But First, Rosé Rose
Harley Quinn Smith - Lucky 7
Aug 28, 2019
Harley Quinn Smith - Lucky 7
Ally Maki - WooSpotting
Aug 26, 2019
Ally Maki - WooSpotting
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In