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  • SHOP ALL
    • New Arrivals
    • Bestsellers
    • Graduation Gift Guide
  • COLLECTIONS
    • Little Icons™
    • Mini Additions™
    • Collaborations
    • Earrings
    • Rings
    • Chains
    • Custom Studio
  • NEWS & PRESS
  • OUR STORY
    • Alex Woo's Milestones
    • Behind the Charm
    • Partnerships
  • #CHARMTHEWORLD
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As Seen In

Athleisure Magazine :: How to Dress for Travels to Bondi Beach featuring Alex Woo x Sugarfina Flamingo in 14kt Rose Gold
Nov 19, 2019
Athleisure Magazine - Sugarfina Flamingo
As Seen In Star Magazine :: Alex Woo Little Activist VOTE on Gina Rodriguez and Rosario Dawson
Nov 12, 2019
Star Magazine - Pick of the Week
Grumpy Magazine featuring Actress Kira Kosarin in Alex Woo Little Letter K
Apr 02, 2019
Grumpy Magazine - Kira Kosarin
NY Metro Parents
Feb 06, 2019
NY Metro Parents
As Seen In The Hollywood Reporter :: Fashion Designers Get Political :: Alex Woo Activist VOTE
Nov 02, 2018
The Hollywood Reporter - Fashion Designers Get Political
As Seen In Star Magazine :: Wearing Alex Woo :: Disney•Pixar’s Incredibles 2
Jun 14, 2018
Star Magazine - Wearing Alex Woo
Seventeen Magazine May + June 2018 Charmed Life
Jun 11, 2018
Seventeen - Charmed Life
Essence - Little Letter a
Jul 31, 2017
Essence - Little Letter a
Four Seasons Magazine: Gifts That Give
Jan 01, 2015
Four Seasons Magazine: Gifts That Give
1968 Magazine - Interview: Jewelry Designer Alex Woo
Dec 20, 2014
1968 Magazine - Interview: Jewelry Designer Alex Woo
InStyle Germany features our Little Seasons Anchor!
Jun 20, 2014
InStyle Germany features our Little Seasons Anchor!
People StyleWatch - 2013 Holiday Gift Guide
Dec 01, 2013
People StyleWatch - 2013 Holiday Gift Guide
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
Jul 09, 2013
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Jun 13, 2013
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
JCK - 20 Under 40
Apr 01, 2013
JCK - 20 Under 40
InStyle - AnnaSophia Robb's initial necklace in The Carrie Diaries
Feb 12, 2013
InStyle - AnnaSophia Robb's initial necklace in The Carrie Diaries
Hollywood Reporter - Wilmer Valderrama and Eva Longoria Get Out the Latino Vote
Oct 11, 2012
Hollywood Reporter - Wilmer Valderrama and Eva Longoria Get Out the Latino Vote
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
Aug 27, 2012
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
People - Eva Longoria: Mane Attraction
Aug 03, 2012
People - Eva Longoria: Mane Attraction
People StyleWatch - Green Buy of the Month!
Aug 01, 2012
People StyleWatch - Green Buy of the Month!
Luxe Interiors Design - Tiny Dancer
Jul 19, 2012
Luxe Interiors Design - Tiny Dancer
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put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

sustainable & ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

mix, layer & stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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