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  • JEWELRY
    Most Popular
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Dog + Pets
    Astrological Zodiac
    Lexeme
    Charitable
    Alex Woo Little Icons™
    SHOP BY CATEGORIES
    Charms
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    Collaborations
    COLLABORATIONS
    Major League Baseball
    My Little Pony
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Sugarfina
    Anheuser-Busch
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Mom
    • Gifts for Love
    • Gifts for Summer
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
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Elizabeth Taylor“Jewelry has the power to be the one little thing that makes you unique.”

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As Seen In

Athleisure Magazine :: How to Dress for Travels to Bondi Beach featuring Alex Woo x Sugarfina Flamingo in 14kt Rose Gold
Nov 19, 2019
Athleisure Magazine - Sugarfina Flamingo
As Seen In Star Magazine :: Alex Woo Little Activist VOTE on Gina Rodriguez and Rosario Dawson
Nov 12, 2019
Star Magazine - Pick of the Week
Grumpy Magazine featuring Actress Kira Kosarin in Alex Woo Little Letter K
Apr 02, 2019
Grumpy Magazine - Kira Kosarin
NY Metro Parents
Feb 06, 2019
NY Metro Parents
As Seen In The Hollywood Reporter :: Fashion Designers Get Political :: Alex Woo Activist VOTE
Nov 02, 2018
The Hollywood Reporter - Fashion Designers Get Political
As Seen In Star Magazine :: Wearing Alex Woo :: Disney•Pixar’s Incredibles 2
Jun 14, 2018
Star Magazine - Wearing Alex Woo
Seventeen Magazine May + June 2018 Charmed Life
Jun 11, 2018
Seventeen - Charmed Life
Essence - Little Letter a
Jul 31, 2017
Essence - Little Letter a
Four Seasons Magazine: Gifts That Give
Jan 01, 2015
Four Seasons Magazine: Gifts That Give
1968 Magazine - Interview: Jewelry Designer Alex Woo
Dec 20, 2014
1968 Magazine - Interview: Jewelry Designer Alex Woo
InStyle Germany features our Little Seasons Anchor!
Jun 20, 2014
InStyle Germany features our Little Seasons Anchor!
People StyleWatch - 2013 Holiday Gift Guide
Dec 01, 2013
People StyleWatch - 2013 Holiday Gift Guide
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
Jul 09, 2013
NY Daily News - Girl Scouts program teaches New York City students social entrepreneurship: Budding businesswomen
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
Jun 13, 2013
Sports Business Daily - Alex Woo Rolling Out Line of MLB-Licensed Women's Jewelry
JCK - 20 Under 40
Apr 01, 2013
JCK - 20 Under 40
InStyle - AnnaSophia Robb's initial necklace in The Carrie Diaries
Feb 12, 2013
InStyle - AnnaSophia Robb's initial necklace in The Carrie Diaries
Hollywood Reporter - Wilmer Valderrama and Eva Longoria Get Out the Latino Vote
Oct 11, 2012
Hollywood Reporter - Wilmer Valderrama and Eva Longoria Get Out the Latino Vote
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
Aug 27, 2012
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
People - Eva Longoria: Mane Attraction
Aug 03, 2012
People - Eva Longoria: Mane Attraction
People StyleWatch - Green Buy of the Month!
Aug 01, 2012
People StyleWatch - Green Buy of the Month!
Luxe Interiors Design - Tiny Dancer
Jul 19, 2012
Luxe Interiors Design - Tiny Dancer
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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As Seen In