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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Lucy Maud Montgomery"I'm so glad I live in a world where there are Octobers."

Autumn Treasures

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

W Magazine - Playing with Pendants
Mar 11, 2016
W Magazine - Playing with Pendants
W Magazine - Hostess Gift Ideas
Mar 10, 2016
W Magazine - Hostess Gift Ideas
New York Magazine - The Cut: Artisanal Holiday Boutique
Dec 11, 2014
New York Magazine - The Cut: Artisanal Holiday Boutique
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
Nov 21, 2014
In Touch Weekly: The Perfect Holiday Gift for Every Kind of Gal
National Jeweler - 7 Great Studs for the Holiday Season
Oct 23, 2014
National Jeweler - 7 Great Studs for the Holiday Season
Lucky Magazine - Cheery Jewelry to Get You Grinning!
Oct 03, 2014
Lucky Magazine - Cheery Jewelry to Get You Grinning!
#WooSpotting: January Jones
Sep 12, 2014
#WooSpotting: January Jones
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
Jul 08, 2014
Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop
Self Magazine - It's A Thing: Western
May 27, 2014
Self Magazine - It's A Thing: Western
W Magazine - Maternal Urges
May 09, 2014
W Magazine - Maternal Urges
WHERE Boston - Buy Me Souvenirs
Apr 14, 2014
WHERE Boston - Buy Me Souvenirs
WAG Magazine - Diamonds of a Different Sort
Apr 01, 2014
WAG Magazine - Diamonds of a Different Sort
Chicago Tribune - Valentine's Jewelry with Heart
Feb 06, 2014
Chicago Tribune - Valentine's Jewelry with Heart
Michigan Avenue Magazine - Super Bowl Guide: What to Wear
Jan 29, 2014
Michigan Avenue Magazine - Super Bowl Guide: What to Wear
Accessories Magazine - Editor's Blog: My Geographic Timeline
Jan 27, 2014
Accessories Magazine - Editor's Blog: My Geographic Timeline
Glam Girls Guide to Sports - Making the Superbowl Pretty One Necklace At a Time...
Jan 22, 2014
Glam Girls Guide to Sports - Making the Superbowl Pretty One Necklace At a Time...
MJSA Journal - Charmed, I'm Sure
Dec 01, 2013
MJSA Journal - Charmed, I'm Sure
MyFoxNY.com - Bethenny Frankel
Sep 26, 2013
MyFoxNY.com - Bethenny Frankel
Archetypes - Trending: Jewelry That's All About You
1 comment ·Aug 13, 2013
Archetypes - Trending: Jewelry That's All About You
InStyle - Personalized Jewelry for Kate Middleton: What Designers Would Give the Duchess
Jul 30, 2013
InStyle - Personalized Jewelry for Kate Middleton: What Designers Would Give the Duchess
Daily Candy - Gifts That Give Back
Nov 22, 2011
Daily Candy - Gifts That Give Back
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In