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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Deborah King"The great gift of the energy of the summer solstice is that it's designed to move you from one phase to the next on your terms."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Paris Berelc wearing Alex Woo Rock Star Cross in 14kt White Gold with Diamonds
Aug 11, 2020
Paris Berelc - Rock Star Cross
Nina Dobrev wearing Alex Woo Little Rock Star Lightning Bolt in Imagista Magazine, Issue 8
May 08, 2019
Imagista - Nina Dobrev
Ashleigh Murray as Josie on CW's Riverdale wearing Alex Woo Rock Star Single Note 2 in Sterling Silver
Mar 07, 2019
Riverdale - Ashleigh Murray
Disney Actress Kelli Berglund rocking Alex Woo Little Rock Star Cross in 14kt Yellow Gold
Jul 24, 2018
Kelli Berglund - Little Rock Star Cross
Disney Actress Kelli Berglund rocking Alex Woo Little Rock Star Cross in 14kt Yellow Gold
Jun 20, 2018
Kelli Berglund - Little Rock Star Cross
Riverdale Ashleigh Murray wearing Alex Woo Little Princess Star Earrings and Little Rock Star Single Note 2
Feb 09, 2018
Riverdale - Ashleigh Murray
Women's Health - Little Icons
Dec 06, 2016
Women's Health - Little Icons
W Magazine - Get Tough With These 10 Pieces of Edgy Jewelry
Apr 07, 2016
W Magazine - Get Tough With These 10 Pieces of Edgy Jewelry
The Ellen Show - Zendaya
Apr 06, 2016
The Ellen Show - Zendaya
Lifetime's Manson's Lost Girls Premiere - Mackenzie Mauzy
Apr 06, 2016
Lifetime's Manson's Lost Girls Premiere - Mackenzie Mauzy
2016 ESSENCE Black Women in Hollywood - Serayah
Apr 06, 2016
2016 ESSENCE Black Women in Hollywood - Serayah
Zimmermann Show NYFW 2016 - Serayah
Apr 06, 2016
Zimmermann Show NYFW 2016 - Serayah
People Magazine - I Really Love My....Little Rock Star Lightning Bolt
Apr 06, 2016
People Magazine - I Really Love My....Little Rock Star Lightning Bolt
W Magazine Dream Teens - Zendaya
Mar 28, 2016
W Magazine Dream Teens - Zendaya
Daya Shoe Launch - Zendaya
Mar 10, 2016
Daya Shoe Launch - Zendaya
Woo Spotting - Mackenzie Mauzy
Oct 15, 2014
Woo Spotting - Mackenzie Mauzy
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Jul 22, 2014
WWD - Lord & Taylor set to launch Birdcage Concept Shop
Celeb Faves - Accessorize...Alex Woo's Rock Star
Feb 06, 2014
Celeb Faves - Accessorize...Alex Woo's Rock Star
Naluda Magazine - Simply Charming
Feb 01, 2014
Naluda Magazine - Simply Charming
Sobbing on Fifth blog - Fashion Gift Guide: Sister
Dec 09, 2013
Sobbing on Fifth blog - Fashion Gift Guide: Sister
InDesign - Designing Lives
May 01, 2013
InDesign - Designing Lives
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In